Social Strategy Director: Culture-Driven Growth

Boomerang. Part of Publicis Groupe; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Office in Amsterdam (Staal-Kade)

Work Your World Program: 6 weeks ayear

Travel expense reimbursement

Discounts on Classpass

Bike plan

Job summary

Boomerang, part of Publicis Groupe, Amsterdam, is seeking a Social Strategy Director to lead the social strategy function across the agency, defining how brands earn relevance, attention and engagement in culture. You will develop social-first strategies that connect audience behavior, platform dynamics and creator ecosystems to deliver meaningful brand impact.

You will mentor strategists, elevate social thinking, and collaborate with creative, influencer, account and production teams to ensure

Qualifications

• 10-12+ years of experience in social strategy, digital strategy or social-first creative agencies.
• Proven experience leading social strategy for major consumer-facing brands.
• Deep knowledge of platform ecosystems, creator marketing and social content development.
• Experience mentoring strategists and leading client relationships at a senior level.
• Demonstrated success translating social insights into impactful creative and commercial outcomes.
• Experience supporting agency growth through pitching and strategic consultancy.

Responsibilities

• Lead the development of social-first strategies across always-on, campaign, creator and community initiatives.
• Define the role of social media within the broader marketing ecosystem and identify opportunities for brands to drive relevance and engagement.
• Develop platform-specific strategies across TikTok, Instagram, YouTube, LinkedIn, Snapchat and emerging channels.
• Build content ecosystems that balance brand objectives, audience needs and platform behaviour.
• Define channel roles, content pillars and engagement frameworks that drive sustainable audience growth.
• Guide clients on social innovation, platform evolution and emerging opportunities.
• Develop insight-led social and creator briefs that inspire breakthrough ideas.
• Partner with creative teams to ensure concepts are designed for social behaviour rather than adapted for social distribution.
• Shape content strategies that maximise engagement, conversation and participation.
• Identify opportunities to leverage creators, influencers and communities throughout the creative process.
• Ensure all creative work is platform-native, culturally relevant and audience-first.
• Monitor cultural shifts, platform trends, audience behaviour and emerging communities.
• Translate social listening, platform data and audience insights into actionable strategic recommendations.
• Identify white-space opportunities where brands can authentically participate in culture.
• Develop frameworks for measuring social impact beyond reach and engagement, including advocacy, conversation and community growth.
• Drive continuous optimisation through audience, creator and content performance analysis.
• Lead strategic thinking around creator partnerships, influencer programmes and social collaborations.
• Identify the role creators can play across content, campaigns and community building.
• Develop frameworks for creator selection, audience fit and content effectiveness.
• Advise clients on creator marketing trends, best practices and measurement approaches.
• Lead, coach and develop the agency’s social strategy capabilities.
• Mentor strategists and help establish best-in-class social planning methodologies.
• Champion social thinking across the agency and ensure social is represented at leadership level.
• Foster collaboration across creative, influencer, account, media and production teams.
• Contribute to new business opportunities and agency thought leadership.

Job description

Boomerang, part of Publicis Groupe, Amsterdam, is seeking a Social Strategy Director to lead the social strategy function across the agency, defining how brands earn relevance, attention and engagement in culture. You will develop social-first strategies that connect audience behavior, platform dynamics and creator ecosystems to deliver meaningful brand impact.

You will mentor strategists, elevate social thinking, and collaborate with creative, influencer, account and production teams to ensure