Global Social & Culture Leader

Jdeprofessional; Amsterdam; Hybrid; EUR 180,000 - 280,000; Full time

Job summary

JDE Peet’s is seeking a Global Social & Culture Director to lead the enterprise-wide social and cultural agenda across the group, defining the global vision, governance, and transformation roadmap for social marketing across markets, zones, and clusters.

You will establish enterprise standards for social, influencer, and cultural engagement, work with Legal, Compliance and Communications, and drive BrewLab governance and capability building to elevate brand relevance for a €16 billion business.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or related field.
• Master’s degree preferred.
• 15+ years of leadership experience in global FMCG or consumer-focused organizations.
• Experience leading complex social ecosystems across multiple markets.
• Cross-functional collaboration with Corporate Communications, Legal, Compliance, and senior stakeholders.
• Ability to establish standards, manage risk, and drive improvements in social effectiveness.

Responsibilities

• Define and lead the global social and culture vision, operating model, and transformation roadmap across markets, zones, and clusters.
• Own the global social strategy, including channel roles, editorial principles, always-on engagement, social-first standards, and campaign integration.
• Establish and govern enterprise-wide standards for social, creator, influencer, and cultural engagement, including brand safety, compliance, rights management, and risk mitigation.
• Lead the global BrewLab agenda, setting governance, ways of working, quality standards, and capability expectations across all marketing clusters.
• Drive the global social capability agenda through training, community building, talent development, and maturity uplift across teams and markets.
• Monitor social and cultural performance across the organization, translating insights into interventions, governance actions, and continuous improvement initiatives.

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Job description

JDE Peet’s is seeking a Global Social & Culture Director to lead the enterprise-wide social and cultural agenda across the group, defining the global vision, governance, and transformation roadmap for social marketing across markets, zones, and clusters.

You will establish enterprise standards for social, influencer, and cultural engagement, work with Legal, Compliance and Communications, and drive BrewLab governance and capability building to elevate brand relevance for a €16 billion business.