Global Senior Programmatic Campaign Lead

Ayvens; Amsterdam; On-site; EUR 70,000 - 95,000; Full time

Job summary

Ayvens is seeking an experienced Senior Programmatic Specialist in the Netherlands to lead and optimize programmatic media buying across Display, YouTube, DV360 and Google Ads. You will serve as the expert for DV360 and Campaign Manager 360, guiding best practices while collaborating with internal teams across markets.

The ideal candidate has 4-6+ years of hands-on programmatic experience, strong analytical skills and a proven ability to translate data into actionable insights for country

Qualifications

• 4-6+ years of hands-on experience managing programmatic campaigns across major platforms.
• Experience with DV360, Google Ads, YouTube and Display advertising across B2B and B2C.
• Strong knowledge of audience targeting, RTB, inventory management and remarketing.

Responsibilities

• Lead the planning, execution and optimization of full-funnel programmatic campaigns across Display, YouTube, DV360 and Google Ads.
• Build and manage large-scale media plans aligned with business objectives and performance KPIs such as reach, engagement, conversions, CPL and CPA.
• Monitor campaign performance, identify optimization opportunities and implement audience, bidding, creative and budget enhancements.
• Act as the internal expert for DV360, Campaign Manager 360 and YouTube advertising, providing guidance on best practices, innovations and platform capabilities.
• Collaborate closely with Paid Media Specialists, Campaign Coordinators, Analytics teams, Designers and Local Marketing Teams to deliver operational excellence.
• Produce insightful performance reports, post-campaign analyses and recommendations for country stakeholders and business leaders.
• Drive standardization, automation and scalability initiatives while mentoring junior team members and contributing to continuous process improvements.

Skills

Programmatic media

Analytical thinking

Stakeholder collaboration

Education

Bachelor's degree in Marketing, Communication or a related field

Tools

DV360

Campaign Manager 360

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Channable

DoubleClick Studio

Job description

Ayvens is seeking an experienced Senior Programmatic Specialist in the Netherlands to lead and optimize programmatic media buying across Display, YouTube, DV360 and Google Ads. You will serve as the expert for DV360 and Campaign Manager 360, guiding best practices while collaborating with internal teams across markets.

The ideal candidate has 4-6+ years of hands-on programmatic experience, strong analytical skills and a proven ability to translate data into actionable insights for country