Programmatic Campaign Lead – Strategy & Optimization

Initiative Nederland | Part of Omnicom Media; Amsterdam; On-site; EUR 60,000 - 80,000; Full time

Job summary

Initiative Nederland | Part of Omnicom Media in Amsterdam is seeking a Programmatic Campaign Manager to lead programmatic strategy, planning, performance analysis, and client consultancy across campaigns. You will work with clients, activation teams, and media partners to deliver effective programs and provide insights for future activity.

The role requires several years in programmatic advertising, strong analytical and communication skills, and the ability to manage multiple projects in a

Qualifications

• 4-5 years of experience in programmatic advertising, digital media, campaign management, consultancy, or a related field.
• Strong understanding of programmatic buying, digital advertising, and campaign optimisation principles.
• Experience working alongside DSPs, ad servers, or digital advertising platforms.
• Knowledge of audience targeting, measurement frameworks, media formats, and advertising technologies.
• Strong analytical skills with the ability to interpret campaign performance and translate findings into strategic recommendations.
• Excellent communication, stakeholder management, and presentation skills.

Responsibilities

• Manage the development of programmatic media recommendations aligned with client objectives and KPIs.
• Translate media plans into effective campaign executions with activation specialists.
• Advise on audience strategies, inventory approaches, media allocations, and targeting methodologies.
• Ensure media plans and campaign approaches align with business goals and market opportunities.
• Support the development of testing frameworks and strategic optimisation roadmaps.
• Identify opportunities to leverage new technologies, data solutions, and platform innovations.
• Oversee campaign performance and delivery through collaboration with activation teams.
• Monitor key performance indicators and identify opportunities to improve campaign outcomes.
• Provide strategic guidance and optimisation recommendations based on campaign results.
• Escalate delivery risks, performance concerns, and implementation challenges where necessary.
• Ensure campaigns are executed to the highest standards and in line with agreed objectives.
• Translate campaign data into clear, actionable insights and recommendations.
• Identify trends, risks, opportunities, and key learnings to inform future activity.
• Present performance updates and recommendations to clients and internal stakeholders.
• Evaluate campaign success against business objectives and KPIs.

Skills

Analytical skills

Excellent communication

Stakeholder management

Presentation skills

Team collaboration

Multitasking

Tools

DSPs

Ad servers

Job description

Initiative Nederland | Part of Omnicom Media in Amsterdam is seeking a Programmatic Campaign Manager to lead programmatic strategy, planning, performance analysis, and client consultancy across campaigns. You will work with clients, activation teams, and media partners to deliver effective programs and provide insights for future activity.

The role requires several years in programmatic advertising, strong analytical and communication skills, and the ability to manage multiple projects in a