Programmatic Ads Specialist

ALD AutoLeasing D; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Rewards & recognition

Talent development

Healthy work atmosphere

Sense of belonging

Sustainable future

Job summary

Ayvens is seeking an experienced Senior Programmatic Specialist to lead and optimize programmatic media buying across multiple markets. You will be the expert for Display, Online Video, and YouTube advertising, driving performance through strategic planning, hands-on execution, and data-driven optimization.

You will collaborate with Paid Media, Analytics, Designers and Local Marketing teams to deliver scalable, standardized programmatic practices and insightful post-campaign analyses for

Qualifications

• 5+ years of hands-on programmatic experience in DV360, Google Ads, YouTube and Display.
• Strong ability to optimize campaigns across full funnel and drive KPI performance.
• Experience collaborating with multiple markets and stakeholders.

Responsibilities

• Lead planning, execution and optimization of full-funnel programmatic campaigns across Display, YouTube, DV360 and Google Ads.
• Build and manage large-scale media plans with KPIs (reach, engagement, conversions, CPL, CPA).
• Monitor performance, identify optimizations, adjust audience, bidding, creative and budget.
• Serve as internal expert for DV360, Campaign Manager 360 and YouTube advertising.
• Collaborate with Paid Media Specialists, Analytics teams, Designers and Local Marketing Teams.
• Produce performance reports, analyses and recommendations for country stakeholders and leaders.
• Drive automation, standardization and scalability while mentoring juniors.

Skills

Programmatic media

Analytical skills

Campaign optimization

Stakeholder collaboration

Education

Bachelor's degree in Marketing/Communication

Tools

DV360

Campaign Manager 360

Google Ads

YouTube Advertising

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Channable

DoubleClick Studio

Job description

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

At Ayvens, we have an opening for an experienced Senior Programmatic Specialist .

What are you going to do?

As our new Senior Programmatic Specialist , you will be responsible for leading and optimizing programmatic media buying activities across multiple Ayvens markets. You will act as the subject matter expert for Display, Online Video and YouTube advertising, driving campaign performance through strategic planning, hands‑on execution, data‑driven optimization and close collaboration with internal stakeholders. Your expertise will help maximize business outcomes across the full marketing funnel while supporting scalable and standardized programmatic advertising practices.

Your responsibilities will include:

• Lead the planning, execution and optimization of full-funnel programmatic campaigns across Display, YouTube, DV360 and Google Ads.
• Build and manage large-scale media plans aligned with business objectives and performance KPIs such as reach, engagement, conversions, CPL and CPA.
• Monitor campaign performance, identify optimization opportunities and implement audience, bidding, creative and budget enhancements.
• Act as the internal expert for DV360, Campaign Manager 360 and YouTube advertising, providing guidance on best practices, innovations and platform capabilities.
• Collaborate closely with Paid Media Specialists, Campaign Coordinators, Analytics teams, Designers and Local Marketing Teams to deliver operational excellence.
• Produce insightful performance reports, post-campaign analyses and recommendations for country stakeholders and business leaders.
• Drive standardization, automation and scalability initiatives while mentoring junior team members and contributing to continuous process improvements.

Who are we looking for?

The ideal candidate combines strong programmatic media expertise with strategic thinking and analytical capabilities.

You can confidently manage complex digital campaigns, translate technical performance data into actionable business insights, and collaborate effectively with multiple stakeholders across countries and functions.

You will have relevant experience in a similar role, preferably holding a Bachelor's degree in Marketing, Communication or a related field .

• You will have relevant experience in a similar role, preferably holding a Bachelor's degree in Marketing, Communication or a related field .
• 4-6+ years of hands‑on experience managing programmatic campaigns, particularly within DV360, Google Ads, YouTube and Display advertising.
• Strong experience managing moderate to large-scale B2B and B2C campaigns across multiple stages of the customer journey.
• Advanced knowledge of DV360, Campaign Manager 360, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Channable and DoubleClick Studio.
• Proven expertise in audience targeting, real‑time bidding (RTB), inventory management, dynamic remarketing and prospecting strategies.
• Strong analytical skills with experience using Google Analytics, GA4, Power BI and performance measurement frameworks.
• Solid understanding of attribution models, tracking implementations, Floodlight, pixel management, viewability standards and brand safety solutions.
• Experience working in agile environments with a strong focus on automation, standardization, scalability and continuous optimization.
• Fluent in English is required.
• Additional European languages are considered a plus.

What do we offer?

We're on this journey together. By investing in professional growth, rewards and incentives, plus plenty of training and experience on the job, we create an inspiring environment for our colleagues that fosters high performance with positive impact.

1. 1. Enjoy comprehensive rewards and recognition.
2. 2. Discover your talent.
3. 3. Benefit from a healthy, positive work atmosphere.
4. 4. Find a shared sense of belonging.
5. 5. Build a sustainable future.

We believe in rewarding you holistically, through compensation, competitive benefits and rich development opportunities.

We enable you to reach your full potential by offering you the opportunities and support to reach the next level in your career.

We offer a wide variety of benefits to help keep you mentally and physically strong and to find the perfect work‑life balance.

We create an engaging environment where you can be your authentic self and harness your commitment, curiosity and collaboration.

We're conscious of our environment and the societies we're part of and we work together to drive electrification and lead the way to decarbonisation.

Make your Move at Ayvens

Ayvens provides a unique opportunity: the chance to accelerate the transition to electric, lead the way to decarbonisation and shape the industry's digital transformation. Behind the wheel, our people make the difference, driving us towards our ambitions. Ayvens is home to the best talent in the industry, so if you're looking for a fulfilling career with positive impact, we'd love to discuss your opportunities with us.

Rea