Global Media & CMI Strategy Leader

The HEINEKEN Company

Amsterdam

On-site

EUR 91,000 - 128,000

Full time

9 days ago

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Benefits offered by this job

Bonus

Vacation days

NS Business Card

Career growth opportunities

Job summary

The HEINEKEN Company is seeking a Global Category Manager – Media & CMI to shape HEINEKEN’s global procurement agenda for Media and Consumer & Market Insights. You will collaborate with OpCos, Global Commerce, agencies and data partners to maximise value, drive competitive media buying, and deliver more transparent and effective media governance at scale.

You will also support market research, brand tracking, and analytics to enable data‑driven marketing decisions, reporting to the Global

Qualifications

Education: Master’s degree in Procurement, Marketing, Business Administration, Economics, Data Analytics or a related field.
Work Experience: 7–10+ years in Marketing Procurement, Media Procurement or related fields within a global FMCG/beverage environment.
Media Expertise: Understanding of media strategy, planning and buying across traditional, digital, programmatic, social, search and retail media.

Responsibilities

Contribute to and execute the global category strategy for Media & CMI in line with EverGreen 2030 and OpCo needs.
Lead and support global and regional sourcing across media agencies, platforms, research providers and data partners.
Deliver measurable value through pricing, remuneration efficiencies and supplier governance.
Partner with Global Commerce and OpCos to drive brand-building, media ROI and data-driven decisions.
Ensure procurement governance, dashboards and compliance across markets.