Global Media & CMI Strategy Lead

Heineken; Amsterdam; On-site; EUR 91,000 - 128,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

20 vacation days + 10 flexible days

NS Business Card

Global exposure

Job summary

HEINEKEN Global Procurement is seeking a Global Category Manager – Media & CMI to shape HEINEKEN’s global media and consumer insights procurement. You will drive strategic sourcing, negotiate with agencies and suppliers, and enable data-driven marketing decisions across markets, contributing to EverGreen 2030 growth.

You will lead cross-functional partnerships with Global Commerce, OpCos and agencies to ensure governance, performance, and value creation within a global FMCG context.

Qualifications

• Education: Master’s degree in a related field; CIPS/MCIPS qualification is an advantage.
• Strong background in Marketing/Media procurement and consumer insights.
• 7–10+ years experience in Marketing Procurement or a related global environment.
• Excellent English communication and negotiation skills.

Responsibilities

• Shape and deliver HEINEKEN’s global procurement agenda for Media and CMI.
• Lead strategic sourcing across media agencies, platforms, data partners and analytics vendors.
• Drive value creation through competitive pricing, agency remuneration and cost optimization.
• Partner with Global Commerce and OpCos to align strategies with growth plans.
• Ensure responsible sourcing, governance, and strong supplier performance.
• Negotiate and manage global/regional contracts and KPIs.

Education

Master’s degree or equivalent in Procurement, Marketing, Business Administration, Economics, Data Analytics

Job description

HEINEKEN Global Procurement is seeking a Global Category Manager – Media & CMI to shape HEINEKEN’s global media and consumer insights procurement. You will drive strategic sourcing, negotiate with agencies and suppliers, and enable data-driven marketing decisions across markets, contributing to EverGreen 2030 growth.

You will lead cross-functional partnerships with Global Commerce, OpCos and agencies to ensure governance, performance, and value creation within a global FMCG context.