Global Digital Media Planner — Work Your World (6 Weeks)

Publicis Groupe; Amsterdam; On-site; EUR 52,000 - 76,000; Full time

Benefits offered by this job

Terrace and bar on 6th floor

Tasty lunches and drinks

Work Your World Program: 6 weeks work-

ClassPass discounts

Bike plan

Job summary

Publicis Groupe in Amsterdam seeks a Global Digital Planner to craft digital media plans across multiple European markets for the Coty account. You will work with two other planners and the Account Manager, reporting to the Global Client Lead, owning the portfolio from planning through delivery and evaluation.

You will coordinate with channel specialists and publishers, ensuring plans stay on budget and on time, while using your hands-on platform knowledge to optimise campaigns and report

Qualifications

• HBO or WO degree in marketing, communications, business administration or related field.
• At least one year of digital media planning experience.
• Hands-on advertising platform experience (Meta, Google, TikTok) covering setup, targeting, budgets and optimisation.
• Ability to build a media plan from a brief and understand targeting capabilities and trade-offs.
• Understanding of investment sufficiency using audience size, costs, reach and frequency.
• Accurate, organised and analytical with confidence in numbers and reporting.
• Proactive, flexible and solution-oriented mindset with strong teamwork.
• Experience with planning tools like DGM/NOM, Nielsen Spend; flowcharts or campaign tracking is a plus.

Responsibilities

• Build digital media plans from briefs, defining audiences, channels, budgets, volumes, rates, timings and KPIs; reconcile plans after campaigns.
• Use platform targeting tools and forecasts to assess audience scale, reach, frequency and investment sufficiency; recommend priorities when budgets are stretched.
• Apply hands-on platform knowledge to campaign setup and optimisation with channel specialists, recommending audience and budget adjustments.
• Coordinate delivery with planning team, Account Manager, buying teams and publishers; monitor deadlines, budgets and quality.
• Maintain flowcharts, trackers, approvals, POs, traffic sheets and actuals.
• Prepare reports and evaluations with the consultant, turning results into conclusions and recommendations.
• Support audience and competitor analyses using sources such as DGM/NOM and Nielsen Spend; suggest improvements to processes and collaboration.

Skills

Analytical mindset

Teamwork

Excel

Curiosity about digital media

Problem solving

Education

HBO/WO degree in marketing or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

DGM/NOM

Nielsen Spend

Excel

Job description

Publicis Groupe in Amsterdam seeks a Global Digital Planner to craft digital media plans across multiple European markets for the Coty account. You will work with two other planners and the Account Manager, reporting to the Global Client Lead, owning the portfolio from planning through delivery and evaluation.

You will coordinate with channel specialists and publishers, ensuring plans stay on budget and on time, while using your hands-on platform knowledge to optimise campaigns and report