Digital Media Planner

Publicis Groupe; Amsterdam; On-site; EUR 52,000 - 76,000; Full time

Benefits offered by this job

Terrace and bar on 6th floor

Tasty lunches and drinks

Work Your World Program: 6 weeks work-

ClassPass discounts

Bike plan

Job summary

Publicis Groupe in Amsterdam seeks a Global Digital Planner to craft digital media plans across multiple European markets for the Coty account. You will work with two other planners and the Account Manager, reporting to the Global Client Lead, owning the portfolio from planning through delivery and evaluation.

You will coordinate with channel specialists and publishers, ensuring plans stay on budget and on time, while using your hands-on platform knowledge to optimise campaigns and report

Qualifications

• HBO or WO degree in marketing, communications, business administration or related field.
• At least one year of digital media planning experience.
• Hands-on advertising platform experience (Meta, Google, TikTok) covering setup, targeting, budgets and optimisation.
• Ability to build a media plan from a brief and understand targeting capabilities and trade-offs.
• Understanding of investment sufficiency using audience size, costs, reach and frequency.
• Accurate, organised and analytical with confidence in numbers and reporting.
• Proactive, flexible and solution-oriented mindset with strong teamwork.
• Experience with planning tools like DGM/NOM, Nielsen Spend; flowcharts or campaign tracking is a plus.

Responsibilities

• Build digital media plans from briefs, defining audiences, channels, budgets, volumes, rates, timings and KPIs; reconcile plans after campaigns.
• Use platform targeting tools and forecasts to assess audience scale, reach, frequency and investment sufficiency; recommend priorities when budgets are stretched.
• Apply hands-on platform knowledge to campaign setup and optimisation with channel specialists, recommending audience and budget adjustments.
• Coordinate delivery with planning team, Account Manager, buying teams and publishers; monitor deadlines, budgets and quality.
• Maintain flowcharts, trackers, approvals, POs, traffic sheets and actuals.
• Prepare reports and evaluations with the consultant, turning results into conclusions and recommendations.
• Support audience and competitor analyses using sources such as DGM/NOM and Nielsen Spend; suggest improvements to processes and collaboration.

Skills

Analytical mindset

Teamwork

Excel

Curiosity about digital media

Problem solving

Education

HBO/WO degree in marketing or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

DGM/NOM

Nielsen Spend

Excel

Job description

Company description

At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfill our clients' needs in creativity, media, technology, data, and production. We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally. This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients.

Who Are We?

At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfill our clients' needs in creativity, media, technology, data, and production. We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally. This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients.

Overview

As Global Digital Planner on the Coty account, across Prestige and Consumer Beauty, you will create digital media plans across multiple European markets, working closely with two other planners and the Account Manager, with a dotted reporting line to the Global Client Lead.

You will own a market portfolio from planning through delivery, optimisation and evaluation. Using hands-on platform experience, you will connect audiences, targeting and investment to campaign objectives, ensuring sufficient reach and frequency. You will coordinate with channel specialists, buying teams and publishers to keep campaigns accurate, on budget and on time.

Responsibilities

What will you do?

• Build digital media plans from briefs, defining audiences, channels, budgets, volumes, rates, timings and KPIs; reconcile plans after campaigns.
• Use platform targeting tools and forecasts to assess audience scale, reach, frequency and investment sufficiency; recommend priorities when budgets are stretched.
• Apply hands-on platform knowledge to campaign setup and optimisation with channel specialists, recommending audience and budget adjustments.
• Coordinate delivery with the planning team, Account Manager, buying teams and publishers; monitor deadlines, budgets and quality.
• Maintain flowcharts, trackers, approvals, POs, traffic sheets and actuals.
• Prepare reports and evaluations with the consultant, turning results into conclusions and recommendations.
• Support audience and competitor analyses using sources such as DGM/NOM and Nielsen Spend; suggest improvements to processes and collaboration.

Experienced media colleagues will support you with on-job training in our tools, processes and ways of working.

Qualifications

What are we looking for?

• An HBO or WO degree, preferably in marketing, communications, business administration or a related field.
• Preferably at least one year of digital media planning experience.
• Hands-on advertising platform experience, such as Meta Ads Manager, Google Ads or TikTok Ads Manager, covering setup, targeting, budgets and optimisation.
• Ability to build a media plan from a brief and understand targeting capabilities, limitations and the trade-off between precision and scale.
• Understanding of investment sufficiency: using audience size, media costs, reach, frequency and duration to assess budget needs.
• An accurate, organised and analytical approach, with confidence in numbers, reporting and Excel.
• A proactive, flexible and solution-oriented mindset, curiosity about digital media, and strong stakeholder and teamwork skills.
• Planning tools, DGM/NOM, Nielsen Spend, flowcharts or campaign tracking experience is a plus.

Additional information

What Can You Expect from Us?

• A team that fully utilizes your skills and talents, and where you can learn a lot from experienced teammates;
• A broad role with plenty of learning and growth opportunities;
• Various training and development options;
• A competitive salary with excellent secondary benefits;
• A super friendly office, featuring a beautiful terrace and our own bar on the 6th floor;
• Tasty lunches and drinks;
• The Work Your World Program: the chance to work from anywhere in the world for 6 weeks a year;
• Discounts on ClassPass and a bike plan;
• A work environment where everyone feels heard, valued, and respected.