Global Digital Advertising Leader

Stokke; Amsterdam; On-site; EUR 75,000 - 85,000; Full time

Benefits offered by this job

Global brand exposure

Emerging technologies access

Collaborative environment

Competitive compensation 75-85k EUR

Job summary

Stokke, based in Amsterdam, Netherlands, is seeking a Digital Advertising Manager to lead digital advertising across channels, translating insights into scalable practices that drive performance. You will bridge creative, media and analytics to ensure messages reach the right audience at the right time.

Reporting to the Senior Digital Marketing Director, you will act as a global centre of expertise, shaping campaigns, formats and testing strategies while collaborating with Brand Marketing,

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, Communications, Media, or a related field.
• Strong experience in digital growth, content strategy, performance marketing, digital media, or a related discipline.
• Proven experience developing and optimizing digital advertising and paid media strategies.
• Strong understanding of digital creative formats, media platforms, and consumer behavior.
• Experience using data and experimentation to drive performance improvements.
• Experience working with creative teams and translating insights into content recommendations.

Responsibilities

• Provide functional expertise across digital advertising, creative formats, content construction, optimisation and emerging advertising opportunities, ensuring the team is focused on creating the strongest possible advertising.
• Act as a global centre of expertise for digital advertising and creative effectiveness, providing consultation and practical support to regional teams based on global learnings, creative testing and platform expertise.
• Bring deep knowledge of digital advertising platforms, their creative real estate and consumer behaviour, understanding how users experience different formats and how this should influence creative development.
• Work closely with Brand Marketing, Creative and Design to translate Stokke's product and brand stories into advertising that is relevant to the platform, audience and consumer journey.
• Influence the construction of creative assets, including format, length, framing, pacing, visual hierarchy, product demonstration, copy and messaging hierarchy.

Skills

Digital growth

Content strategy

Performance marketing

Digital media

Data-driven

Collaboration

Education

Bachelor's degree in Marketing/Business

Tools

SEO

AI search

LLM discovery

Job description

Stokke, based in Amsterdam, Netherlands, is seeking a Digital Advertising Manager to lead digital advertising across channels, translating insights into scalable practices that drive performance. You will bridge creative, media and analytics to ensure messages reach the right audience at the right time.

Reporting to the Senior Digital Marketing Director, you will act as a global centre of expertise, shaping campaigns, formats and testing strategies while collaborating with Brand Marketing,