Digital Advertising Manager

Stokke GmbH; Amsterdam; Hybrid; EUR 75,000 - 85,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Stokke GmbH in Amsterdam seeks a Digital Advertising Manager to own digital advertising strategy, overseeing creative formats and performance across channels. You will translate brand stories into ads, collaborate with cross-functional teams, and drive experiments to optimize impact for a global audience.

The role sits at the intersection of creative, media, and performance, with responsibility for elevating product storytelling and advertising effectiveness in a fast-paced, international

Qualifications

• Strong experience in digital growth, content strategy, performance marketing, digital media, or related discipline.
• Proven ability to develop and optimize digital advertising and paid media strategies.
• Solid understanding of digital creative formats, media platforms, and consumer behavior.

Responsibilities

• Lead digital advertising, creative formats, content construction and optimization across channels.
• Act as a global center of excellence, sharing learnings with regional teams.
• Collaborate with Brand Marketing, Creative and Design to translate product and brand stories into ads.

Skills

Digital advertising

Performance marketing

Creative testing

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Digital Marketing/Communications

Tools

Advertising platforms

Job description

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection—creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

As Digital Advertising Manager, you will be Stokke's subject matter expert for digital advertising, helping elevate how our products and brand are presented across digital channels. You will sit at the intersection of creative, media, and performance, ensuring the right message reaches the right audience through the right format at every stage of the consumer journey.

Using performance insights, creative testing, and experimentation, you will identify what drives results and translate those learnings into best practices that can be scaled globally.

Based in Amsterdam, the Netherlands | Reporting to Senior Digital Marketing Director

Main Responsibilities

Leadership & Capability Building

• Set clear priorities and ways of working while creating a culture of curiosity, experimentation and continuous improvement.
• Provide functional expertise across digital advertising, creative formats, content construction, optimisation and emerging advertising opportunities, ensuring the team is focused on creating the strongest possible advertising.
• Act as a global centre of expertise for digital advertising and creative effectiveness, providing consultation and practical support to regional teams based on global learnings, creative testing and platform expertise.
• Bring deep knowledge of digital advertising platforms, their creative real estate and consumer behaviour, understanding how users experience different formats and how this should influence creative development.
• Work closely with Brand Marketing, Creative and Design to translate Stokke's product and brand stories into advertising that is relevant to the platform, audience and consumer journey.
• Influence the construction of creative assets, including format, length, framing, pacing, visual hierarchy, product demonstration, copy and messaging hierarchy.
• Determine how key messages should be orchestrated within each format, including when to introduce the hero message, product benefit, brand story, proof point or call to action based on the role of the format and expected consumer behaviour.

Testing, Insights & Performance Optimization

• Identify opportunities within the product portfolio and markets and develop structured advertising experiments to understand which creative concepts, messages, formats and executions are driving the strongest impact.
• Establish a clear test, learn and scale approach, using performance data and creative analysis to understand what is driving results and why.

Stakeholder Collaboration & Partner Management

• Build relationships with relevant platforms and creative partners to stay ahead of new advertising formats, platform developments and creative best practices.

The Ideal Profile

Creative & Performance-Oriented: You understand how creative, media, and consumer behavior work together to drive results.

Curious & Data-Driven: You enjoy testing, learning, and using insights to continuously improve digital performance.

Collaborative & Influential: You build strong partnerships and effectively influence stakeholders across functions and regions.

Experience & Skills

• Bachelor's degree in Marketing, Business, Digital Marketing, Communications, Media, or a related field.
• Strong experience in digital growth, content strategy, performance marketing, digital media, or a related discipline.
• Proven experience developing and optimizing digital advertising and paid media strategies.
• Strong understanding of digital creative formats, media platforms, and consumer behavior.
• Experience using data and experimentation to drive performance improvements.
• Experience working with creative teams and translating insights into content recommendations.

Nice to Have

• Experience with SEO, GEO, AI search, LLM discovery, or emerging digital commerce channels.
• Experience across multiple brands, markets, or regions.
• Previous people management experience or readiness to take on a first leadership role.

What We Offer

• A strategic role shaping digital advertising excellence across a global premium brand.
• Opportunity to influence creative effectiveness and digital growth on an international scale.
• Exposure to emerging technologies, AI-driven discovery, and evolving media landscapes.
• A collaborative, innovative, and purpose-driven working environment.
• Competitive compensation with a fixed salary range of 75-85k gross per year.

A workplace guided by our values: Parent & Child at the Heart, Agility Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.