Global PR & Partnerships Manager

Stokke; Amsterdam; Hybrid; EUR 70,000 - 80,000; Full time

Benefits offered by this job

Global impact role

Senior leadership collaboration

International work environment

Professional growth opportunities

Job summary

Stokke, Amsterdam-based, is seeking a Global PR & Partnerships Manager to shape the brand’s global earned presence through strategic PR, talent partnerships, and premium collaborations. You will partner with Brand, Product Marketing, Innovation, and regional teams to translate product innovation into culturally resonant storytelling.

The role reports to the Global Brand Director and requires leading international campaigns, managing agency relationships, and driving partnerships that enhance

Qualifications

• 7–10 years in global PR, communications, talent partnerships, or brand collaborations, ideally within premium/design-led brands.
• Experience with premium consumer, lifestyle, fashion, design, or family-focused brands.
• Proven success leading international PR campaigns and managing agency relationships.

Responsibilities

• Develop and lead Stokke's global PR and communications strategy with premium storytelling.
• Own the global PR calendar and create earned-first moments around product launches and campaigns.
• Build and maintain relationships with media, journalists, and influencers.
• Lead issues and crisis communications to protect and strengthen the brand.

Skills

Global PR

Media relations

Storytelling

Executive stakeholder mgmt

Brand collaborations

Job description

Founded on the west coast of Norway in 1932, Stokke is built on a strong Scandinavian heritage of craftsmanship, quality, and purpose-driven design. For over four decades, our products have championed connection, creating meaningful moments that bring parents and children closer together while supporting healthy child development.

The Position

Parent & Child at the Heart

As Global PR & Partnerships Manager, you will be responsible for shaping Stokke's global earned brand presence through strategic PR, talent partnerships, and brand collaborations. You will create culturally relevant and impactful brand moments that strengthen awareness, advocacy, and brand desirability across our key markets.

Working closely with Brand, Product Marketing, Innovation, Creative, and regional teams, you will bring Stokke's purpose and innovation to life through compelling storytelling, premium partnerships, and integrated campaigns that resonate with modern families around the world.

Based in Amsterdam, Netherlands | Hybrid working model (3 days per week in the office) | Reporting to Global Brand Director

Main Responsibilities

Global PR & Communications

• Develop and lead Stokke's global PR and communications strategy, ensuring premium storytelling with local relevance.
• Own the global PR calendar and create earned-first moments around key product launches, campaigns, and strategic priorities.
• Develop key messaging, executive communications, and spokesperson guidance for traditional media, digital channels, and AI-powered search environments.
• Build and maintain strong relationships with media, journalists, agencies, and industry influencers.
• Lead issues and crisis communications to protect and strengthen Stokke's brand reputation.
• Monitor industry, cultural, and consumer trends to identify new opportunities for brand visibility and engagement.

Talent & Brand Partnerships

• Define and execute Stokke's global talent and partnership strategy.
• Develop relationships with celebrities, creators, cultural figures, influencers, and premium brand partners.
• Lead ambassador programs, influencer collaborations, and strategic partnerships that enhance brand relevance and desirability.
• Ensure successful implementation of global partnerships across regions in collaboration with local teams.
• Evaluate partnership opportunities and measure impact against brand and business objectives.
• Lead integrated PR, talent, and partnership campaigns across earned, owned, and paid channels.
• Collaborate with Brand, Creative, Product Marketing, Innovation, and regional teams to deliver impactful launches and activations.
• Translate product innovation into compelling cultural and media opportunities.
• Identify opportunities to increase cultural relevance, consumer engagement, and earned media impact.
• Manage agency relationships and external partners to ensure consistent delivery and excellence.

Insights & Performance

• Define KPIs and success metrics for PR, partnership, and communication initiatives.
• Monitor campaign effectiveness and use insights to optimize future activities.
• Bring external cultural, consumer, and industry insights into the organization to help inspire future innovation and marketing strategies.
• Track media, partnership, and influencer performance to ensure strong return on investment.

Experience & Skills

• 7–10 years in global PR, communications, talent partnerships, or brand collaborations, ideally within premium/design-led brands.
• Experience working with premium consumer, lifestyle, fashion, design, or family-focused brands.
• Proven success leading international PR campaigns and managing agency relationships.
• Experience developing strategic partnerships, ambassador programs, and influencer collaborations.
• Strong storytelling, communication, and executive stakeholder management skills.
• Experience supporting executive visibility and thought leadership initiatives.
• Strong commercial mindset with experience defining KPIs and measuring campaign performance.
• Ability to translate consumer insights, cultural trends, and market data into impactful campaigns.
• Excellent project management and stakeholder management skills.
• Strong aesthetic judgment and understanding of premium brand positioning.
• Fluent in English, both written and verbal.

What We Offer

• The opportunity to shape how a globally recognized premium brand engages with culture through PR, talent partnerships, and brand collaborations.
• A highly visible role with global impact and close collaboration with senior leadership.
• A collaborative, international, and purpose-driven work environment.
• Opportunities for professional growth and development.
• Competitive compensation with a fixed salary range of 70-80k gross per year.

A workplace guided by our values: Parent & Child at the Heart, Agility, Speed & Execution, Pioneering Spirit, and Everyone Has a Seat at the Table.