Global CRM Lead

Takeaway.com; Amsterdam; On-site; EUR 100,000 - 140,000; Full time

Job summary

Takeaway.com is seeking aGlobal CRM Lead to drive multi-market lifecycle strategies and cross-channel orchestration from Amsterdam. You will partner with Marketing, Product and Data to design data-driven CRM standards, and mentor CRM Managers in a fast-paced, international setting.

You will own global incentive design, automate programs, and ensure scalable CRM solutions across regions and languages, delivering measurable retention growth.

Qualifications

• Advanced CRM expertise and omnichannel knowledge.
• Ability to map complex data flows and define user properties.
• Align cross-functional leadership around a unified CRM roadmap.
• Proven track record building automated programs across regions.
• Fluent English and structured, autonomous work style.

Responsibilities

• Architect and scale global customer lifecycle strategies across markets.
• Define global CRM standards and guardrails for cross-channel orchestration.
• Bridge Marketing, Product and Data to fuel segmentation and automation.
• Lead cross-functional projects and rollout of new capabilities.
• Analyze incentive mechanics and measure ROI across markets.
• Provide functional leadership and mentorship to CRM Managers.

Skills

CRM expertise

Omnichannel architecture

Data fluency

Stakeholder influence

Global scalability

English communication

Tools

ESP

CDP

Customer Engagement Platforms

Job description

About this role:

As a Global CRM Lead, you are part of one of the “Customer Engagement & Loyalty” teams, which have a clear focus on improving customer retention. These improvements are based on clear data insights developed in cooperation with our data and analytics team. Therefore, the people in the team have different backgrounds and roles to achieve common goals (and thereby opportunities to learn from your peers). By doing so, you have a big contribution to Takeaway.com's growth strategy.

• Location: Amsterdam Office
• Category: שיווק
• Full time

These are some of the key ingredients to the role:

• Architect and scale global customer lifecycle strategies: design overarching, multi-market strategies for customer journeys (activation, retention, win-back).
• Define and champion global CRM standards: act as the strategic owner of cross-channel orchestration, setting the guardrails for frequency, personalization, and channel mix that the CRM Lifecycle team will execute against.
• Bridge Marketing, Product, and Data: partner with CRM Capabilities and data teams to define the global data required to fuel advanced segmentation, predictive modeling, and automation.
• Lead high-impact, cross-functional projects autonomously: own systemic improvements, such as the rollout of new capabilities (e.g., propensity models), platform migration/optimization or the launch of new communication channels.
• Optimize global incentive strategy: move beyond day-to-day "voucher monitoring" to analyze and design our promotional mechanics, measuring long-term incrementality and platform ROI across all markets.
• Functional Leadership: act as the expert for the CRM team. While not a direct line manager, you will mentor Senior and Mid-level CRM Managers, elevating their technical capabilities, reviewing complex logic, and upskilling the broader team.

What will you bring to the table?

• Advanced technical CRM expertise: deep understanding of omnichannel architecture (Email, Push, In-App, SMS) and the underlying MarTech stack (ESP, CDP, Customer Engagement Platforms).
• Systems thinking & complex data fluency: proven ability to map complex data flows, define user properties, and translate business goals into technical requirements for CRM Capabilities and Data teams.
• Strategic stakeholder influence: excellent ability to align cross-functional leadership (Growth, Local Marketing Managers, Data) around a unified CRM roadmap, leading the adoption of CRM-driven improvements.
• Global scalability mindset: experience in fast-paced, complex organizations, with a track record of building automated programs that scale across multiple regions and languages without breaking.
• Highly autonomous & structured: self-driven with fluent communication skills in English, capable of turning ambiguous business problems into clear, phased project plans.

At JET, this is on the menu:Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.
Fun, fast-paced and supportive, the JET culture is about movement, growth, and about celebrating every aspect of our JETers. Thanks to them we stay one step ahead of the competition.