Global Brand Strategy & Transformation Director

Takeaway.com; Amsterdam; On-site; EUR 180,000 - 250,000; Full time

Job summary

Just Eat Takeaway.com is seeking a Director of Strategy & Transformation Marketing to own the long-term marketing strategy and insight agenda across markets. You will define brand positioning, architecture and communications, while leading large cross-functional projects and driving marketing excellence.

You will translate signals into strategic recommendations, set standards, and oversee the Marketing OS to improve efficiency and automation.

Qualifications

• Significant experience in brand strategy, insights or portfolio planning in a multi-market consumer business.
• Advanced understanding of brand positioning, segmentation, brand architecture and research methodologies.
• Ability to convert complex evidence into clear strategic choices for senior stakeholders.
• Strong experience managing research partners and synthesising qualitative and quantitative inputs.
• Sound commercial judgement and confidence challenging proposals that are not supported by evidence.
• Excellent written and verbal communication skills in English.

Responsibilities

• Defines global brand positioning, portfolio architecture, target audience frameworks and brand segmentation principles for use across all markets.
• Owns the annual insight agenda, including brand tracking, research priorities and strategic learning plans.
• Sets the standards for brand architecture, naming logic and core strategic messaging territories; approves changes that alter the strategic shape of the brand.
• Translates customer, market and competitor signals into strategic recommendations for the Brand & Corp Comms leadership team and COO.
• Provides the strategic guardrails that Campaigns, Creative, Media and market teams must work within, without directing their day-to-day execution choices.
• Reviews brand performance monthly and refreshes strategic priorities when evidence shows that positioning, audience focus or architecture should change.
• Leads the Marketing operating system (Marketing OS), driving efficiency, reporting standardisation and automation across the marketing function.
• Acts as the senior Marketing interface for large cross-functional and organisational projects, ensuring marketing priorities and implications are represented throughout.

Skills

Brand strategy

Insights

Portfolio planning

Brand positioning

Research methodologies

Stakeholder management

English communication

Job description

Just Eat Takeaway.com is seeking a Director of Strategy & Transformation Marketing to own the long-term marketing strategy and insight agenda across markets. You will define brand positioning, architecture and communications, while leading large cross-functional projects and driving marketing excellence.

You will translate signals into strategic recommendations, set standards, and oversee the Marketing OS to improve efficiency and automation.