Global Brand Activation & Sales Enablement Lead

The Branding Journal; Leiden; Remote; EUR 60,000 - 90,000; Full time

Job summary

IFF, based in Leiden, NL, seeks a hands-on marketing professional to translate approved brand direction into consistent customer execution. You will drive brand activation across campaigns, tools and events, coordinating assets from Danisco to IFF and enabling sales teams globally.

The role emphasizes strong execution discipline, stakeholder management and clear communication, delivering on-time, high-quality customer-facing assets with regional adaptation as needed.

Qualifications

• Hands-on experience in marketing communications, brand activation, sales enablement or integrated campaign delivery.
• Strong execution discipline with multiple assets, versions, reviewers, deadlines and agencies.
• Clear writing and editing skills to translate strategy into customer-facing communication.
• Experience briefing and managing creative production including artwork, video, digital content or events.
• Strong stakeholder management across global and regional teams.
• Experience coordinating materials through structured review and approval processes.
• Ability to balance global consistency with regional and local market requirements.
• Excellent organisational skills and attention to detail.

Responsibilities

• Translate approved brand positioning into campaigns, customer communications, sales tools and events.
• Coordinate conversion of brochures, presentations, artwork, videos and websites from Danisco to IFF.
• Equip global and regional sales teams and distributors with messaging, training materials and tools.
• Manage creative agencies, production partners and vendors to deliver assets on time and to required quality.
• Maintain tracking of asset readiness, reviews, approvals and versions across regions.
• Coordinate global direction with regional adaptation and local-market follow-through.
• Build alignment among global, regional and external stakeholders and address execution gaps.
• Support priority Animal Nutrition & Health marketing needs while keeping assets on schedule.

Skills

Brand activation

Sales enablement

Campaign delivery

Stakeholder management

Written communication

Creative production coordination

Global/regional alignment

Organisational skills

Education

Marketing degree

Job description

IFF, based in Leiden, NL, seeks a hands-on marketing professional to translate approved brand direction into consistent customer execution. You will drive brand activation across campaigns, tools and events, coordinating assets from Danisco to IFF and enabling sales teams globally.

The role emphasizes strong execution discipline, stakeholder management and clear communication, delivering on-time, high-quality customer-facing assets with regional adaptation as needed.