Global BMC Director, Managed Services Growth

EY; Netherlands; Hybrid; EUR 164,000 - 329,000; Full time

Job summary

EY is seeking a Global BMC Growth & Innovation Director to lead the global marketing strategy for GMS and related priority solutions, strengthening EY’s market positioning and driving measurable commercial impact across regions and service lines. This senior role requires delivering integrated campaigns at scale and guiding a matrixed, cross‑functional team.

The role focuses on demand generation, content leadership, and strategic execution in a complex, global environment, with collaboration

Qualifications

• Strong experience leading B2B, technology-driven or solutions marketing campaigns.
• Proven ability to lead complex, global programs in a matrixed environment.
• Experience managing external agencies and delivering high‑impact campaigns.
• Strong commercial acumen, including understanding business models and market dynamics.
• Ability to translate strategy into outcome‑focused marketing plans.
• Strong prioritization skills with the ability to manage multiple stakeholders and deadlines.

Responsibilities

• Define and execute the global marketing strategy for GMS, aligning across stakeholders and driving measurable business outcomes.
• Lead a global, insight-led content strategy and oversee development of high-impact assets.
• Lead integrated marketing programs aligned to campaigns and business development priorities to drive pipeline growth.
• Act as trusted advisor for Global Managed Services leadership and other senior stakeholders.
• Lead and develop a high-performing BMC team and foster collaboration and performance culture.
• Drive the adoption of new marketing approaches and continuous improvement across a matrixed organization.
• Own budget and financial management for GMS marketing programs, ensuring prioritization and compliance.

Skills

B2B marketing

Global programs

Campaign management

Agency management

Commercial acumen

Strategy to execution

Stakeholder management

Global leadership

Job description

EY is seeking a Global BMC Growth & Innovation Director to lead the global marketing strategy for GMS and related priority solutions, strengthening EY’s market positioning and driving measurable commercial impact across regions and service lines. This senior role requires delivering integrated campaigns at scale and guiding a matrixed, cross‑functional team.

The role focuses on demand generation, content leadership, and strategic execution in a complex, global environment, with collaboration