Global BMC Managed Services Leader - Director

EY; Amsterdam; Hybrid; EUR 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid work model

Total Rewards package

Generous time off

Job summary

EY in Amsterdam seeks a Global BMC Director to shape marketing strategy for Global Managed Services, aligning EY’s brand and demand generation across regions. You will set direction, influence senior stakeholders, and drive integrated execution at scale.

Lead a global BMC team, mentor talent, manage budgets, and partner with Brand, Analyst Relations, and Communications. This senior role demands strategic thinking, execution excellence, and a data-driven mindset in a complex, matrixed

Qualifications

• Strong experience in B2B, technology-driven or solutions marketing.
• Proven ability to lead complex, global programs in a matrixed environment.
• Experience managing external agencies and delivering high-impact campaigns.
• Strong commercial acumen, including understanding of business models and market dynamics.
• Ability to translate strategy into outcome-focused marketing plans.
• Strong prioritization skills with the ability to manage multiple stakeholders and deadlines.
• Excellent leadership capable of guiding global teams.
• Outstanding stakeholder management and influencing at senior levels.
• Strategic thinking with strong execution and project management.
• Data-driven mindset and clear communication of ideas.
• Ability to adapt strategies in a fast-paced setting.
• Global mindset and inclusive leadership.

Responsibilities

• Define and lead a compelling, buyer-centric GMS value proposition that differentiates EY in the market and supports the pursuit and conversion of priority opportunities.
• Set and oversee a global, insight-led content strategy, ensuring the development of high-impact, scalable and buyer-centric assets.
• Lead integrated marketing programs aligned to BMC campaigns and business development priorities to drive pipeline growth and market impact.
• Act as a trusted advisor for the Global Managed Services leadership team and extended stakeholder groups, aligning marketing with business priorities.
• Lead and develop a high-performing BMC team, fostering collaboration and a strong performance culture.
• Drive adoption of new marketing approaches and continuous improvement in a complex matrixed organization.
• Own budget and financial management for GMS marketing programs, ensuring effective prioritization and EY standards.
• Collaborate with Brand, Analyst Relations, PR and Communications to drive shared outcomes.

Skills

B2B marketing

Global programs leadership

Agency management

Commercial acumen

Strategy to execution

Prioritization

Global leadership

Stakeholder management

Strategic thinking

Execution excellence

Communication skills

Agility in ambiguity

Inclusive leadership

Job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, future-focused, audience-centric brand, marketing and communications. We have an integrated network of over 2,500 professionals worldwide and together we are building a distinctive brand, driving growth, inspiring people, and bringing our purpose to life.

The opportunity

The Global BMC Growth & Innovation team plays a critical role in shaping and delivering EY’s go-to-market approach for priority solutions across firm Big Bets, including Global Managed Services (GMS), Sustainability, Innovation, data, AI and technology-enabled offerings.

The team defines and activates the global brand, marketing and communications strategy across these areas, ensuring a consistent, differentiated value proposition and scalable demand generation across regions, sectors and accounts.

As Global BMC Managed Services (GMS) Director, you will lead the global marketing strategy for GMS, strengthening EY’s market positioning and driving measurable commercial impact across priority solutions spanning multiple service lines and sectors. This is a senior leadership role with accountability for setting direction, influencing and advising senior stakeholders, and delivering integrated execution at scale globally.

Your Key Responsibilities

• Client value proposition Define and lead a compelling, buyer-centric GMS value proposition that differentiates EY in the market and supports the pursuit and conversion of priority opportunities.
• Content strategy and asset leadership Set and oversee a global, insight-led content strategy, ensuring the development of high-impact, scalable and buyer-centric assets.
• Market activation and demand generation Lead integrated marketing programs aligned to BMC campaigns and business development priorities to drive pipeline growth and market impact.
• Stakeholder engagement and influence Act as a trusted advisor for the Global Managed Services leadership team, as well as extended stakeholder groups across global service line, sector, regional and account leadership, aligning marketing with business priorities and enabling growth.
• Leadership and team development Lead and develop a high-performing BMC team, fostering collaboration, capability building and a strong performance culture.
• Change leadership and transformation Drive the adoption of new marketing approaches and ways of working, embedding continuous improvement across a complex, matrixed organization.
• Operational excellence and governance Own budget and financial management for GMS marketing programs, ensuring effective prioritization and compliance with EY standards.
• Collaboration and teaming

Collaborate across wider BMC teams including Brand, Analyst Relations, PR and Communications to drive shared outcomes and measurable impact.

Skills And Attributes For Success

• Strong experience in B2B, technology-driven or solutions marketing
• Proven ability to lead complex, global programs in a matrixed environment
• Experience managing external agencies and delivering high-impact campaigns
• Strong commercial acumen, including understanding of business models and market dynamics
• Ability to translate strategy into outcome-focused marketing plans
• Strong prioritization skills with the ability to manage multiple stakeholders and deadlines

Ideally, you’ll also have

• Strong leadership capability, with experience leading global teams
• Excellent stakeholder management and influencing skills at senior level
• Strategic thinking combined with strong execution and project management capability
• Data-driven mindset with the ability to use insights to inform decisions
• Excellent communication skills, with the ability to convey complex ideas clearly
• Agility and comfort navigating ambiguity in a fast-paced environment
• Global mindset with strong cultural awareness and inclusive leadership

What We Look For

We are looking for an experienced and highly driven leader who thrives in a complex, global environment. You bring strong problem-solving capability and a clear focus on delivering measurable business outcomes. You are a credible and confident influencer, able to challenge thinking, align senior stakeholders, and adapt strategies to achieve impact.

You are motivated by transformation and continuous improvement, and actively contribute to evolving EY’s marketing approach as it continues to scale a more integrated, solutions-led go-to-market model.

What We Offer You

The compensation ranges below are provided in order to comply with United States pay transparency laws. Other geographies will follow their local salary guidelines, which may not be a direct conversion of published US salary ranges. At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

• We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $192,900 to $381,900. The base salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $231,400 to $433,900. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external, client serving roles to work together in person 40-60% of the time over the course of an engagement, project or year.
• Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at [e-mail].