General Manager - Premium Fitness Club

Love Recruitment; Den Haag; Hybrid; EUR 37,000 - 61,000; Full time

Benefits offered by this job

Holiday allowance 8%

Annual bonus €2,000

Quarterly bonus €600

Monthly bonus €500

26 days holiday

Birthday off

Flagship club leadership opportunity

Job summary

Love Recruitment is seeking a hands-on General Manager in Den Haag to lead a flagship fitness and wellness club with a large member base. You will own operations, wellness, partnerships and the full member journey, while actively managing a high-contact environment.

The role requires senior management experience in fitness or hospitality, a floor presence, and the ability to drive commercial performance in a fast-moving club setting.

Qualifications

• Senior management experience in fitness, hospitality, leisure or high-service environments.
• Hands-on, floor-level leadership with credibility and presence.
• Ability to manage multiple stakeholders including members, staff and partners.
• Comfort with fast-paced, high-demand club settings.

Responsibilities

• Lead from the floor during peak and off-peak hours, engaging with members and staff.
• Manage people, resolve conflicts and build a strong, energized team.
• Oversee member experience, atmosphere, hygiene, music and flow.
• Take commercial ownership of revenue streams including memberships, PT, retention and partnerships.
• Control budgets, forecast and plan while upholding brand standards.
• Develop local partnerships reflecting the city and club positioning.
• Ensure P&L focus and operations run smoothly on a day-to-day basis.

Skills

Senior management

Floor leadership

People management

Customer service focus

Commercial awareness

Leadership by presence

Flexibility

Job description

General Manager in Den Haag - Premium Fitness and Wellness Club

Upto €61,200 per annum + 8% holiday allowance + monthly, quarterly and annual bonus

Location: Den Haag (The Hague), Netherlands.

Our client is a fast-growing European gym operator, known for high-energy training, strong music, and a member community built on ambition. They're looking for a hands-on General Manager to lead one of the group's largest and most complete sites, a flagship club with a pool, a full wellness area and a hospitality offering, serving a member base approaching 5,000.

This is a General Manager role for a builder rather than a caretaker. The club is at a turning point after a period of change, and its members are vocal, engaged and quick to tell you what they think, which is exactly why the right person will love it. You'll own the entire operation, from team and revenue through to wellness, partnerships and the full member journey, and you'll do it visibly, on the floor, where the difference actually gets made. Turn the atmosphere around here and you will have done something worth talking about.

Working pattern: Full time, with around 16 management hours a week and the remainder spent on the floor. Two set shifts a week (one opening, one afternoon) and one weekend a month, with flexibility needed for evenings, weekends and public holidays.

Key responsibilities:

• Lead from the floor: Be visibly present during peak and off-peak hours, engaging with members, trainers, hosts and wellness staff every day.

• People and conflict management: Handle a demanding, high-contact member base with calm and credibility, and turn difficult conversations into loyalty.

• Team building: Build, coach and energise a strong team across fitness, personal training, hosts and wellness, and develop the talent within it.

• Member experience: Protect and elevate the club atmosphere across the gym floor, wellness, hygiene, music and flow, so every touchpoint counts.

• Commercial ownership: Own all revenue streams including subscriptions, personal training, retention, lockers, vending, wellness upsell and local partnerships.

• P&L and operations: Manage budgets, cost control, forecasting and planning, and hold brand standards through daily floor presence.

• Community and partnerships: Build local partnerships that reflect the city and position the club as a leading urban fitness and wellness destination.

About you:

• Senior management experience: At least three years in a senior management role within fitness, hospitality, leisure or another high-service environment.

• A natural floor leader: You earn credibility through presence, action and connection rather than title.

• Comfortable with challenge: You are unflustered by confrontation and confident with both high-end and demanding member groups.

• Community minded: You build relationships locally and create moments members remember.

• Commercially aware: You read performance data and turn it into immediate action, with B2B and partnership experience a strong plus.

• Energised by pace: Service-driven, detail-oriented and at your best in a fast-moving club environment.

• Flexible: Happy to work evenings, weekends and public holidays as the operation requires.

• Hands-on by choice: If you're looking for a desk-based or purely strategic management role, this one won't suit you.

What's in it for you:

• Competitive salary of upto €61,200 per annum.

• 8% holiday allowance (vakantiegeld) on top of salary.

• Annual bonus of €2,000 for net year-on-year member growth.

• Quarterly bonus of €600 when audit, staffing hours and mystery shopping all hit 85% or above.

• Monthly bonus of up to €500 linked to sales intake, day pass conversion and vending.

• 26 days holiday, plus your birthday off.

• The chance to lead one of the group's flagship clubs through its next chapter.