General Manager Benelux

HR Partners; Amsterdam; On-site; EUR 150,000 - 210,000; Full time

Job summary

Altavia seeks a General Manager to lead the Benelux Business Unit, taking full P&L ownership and reporting to international leadership. The role can be based in Amsterdam or Brussels, with responsibility for strategy, operations, and team development across Belgium and the Netherlands.

You will drive growth by building relationships with retail and FMCG decision-makers, leading tenders, and expanding Altavia’s footprint in the Benelux while aligning local ambition with the group’s global

Qualifications

• Experience leading a business unit or large team.
• Proven ability to drive growth and profitability.
• Strong client relationship and tender leadership skills.

Responsibilities

• Own Benelux strategy, P&L, operations and team.
• Drive commercial growth by engaging retailers and brands.
• Shape organization with clear structure and leadership development.
• Represent Altavia with clients, partners, and markets in Benelux.

Skills

P&L ownership

Leadership

Strategic planning

Business development

Stakeholder management

French Dutch English

Job description

Our client Altavia – the world’s leading independent retail marketing services network – is looking for a General Manager to lead its Benelux Business Unit, with full P&L ownership and direct reporting to international group leadership.

The role can be based either in Amsterdam or in Brussels.

Founded in 1983, Altavia brings together close to 2,800 experts across some 50 countries, helping retailers and brands build fruitful customer relationships through commercial activation, point-of-sale solutions, content management, and store design. Altavia works at the intersection of strategy, creativity, and execution – turning ideas into experiences that move the needle for some of the world’s leading retail brands.

The Role

As General Manager, you will take full ownership of the Benelux business – strategy, P&L, operations, and team.

This is a genuine leadership mandate, built around three things: you will drive commercial growth: building relationships with retail and FMCG decision-makers, leading the pursuit of strategic tenders, and growing Altavia’s footprint with both existing and new clients across Belgium and the Netherlands.

You will shape the organisation: bringing structure, clarity, and a strong sense of direction to the teams you lead, while staying close to the day-to-day realities of the business and developing the next generation of leaders within it.

You will be the face of Altavia in the Benelux: representing the group with clients, partners, and the wider market, and acting as the key link between local ambition and the group’s global strategy and innovation agenda.

What you bring

A leader first: pragmatic, resourceful, and energising, with the experience of having run a business as your own – whether as a CEO or through hands-on, autonomous P&L management

A genuine instinct for new business: you open doors, build relationships at the highest level, and close deals

The ability to bring people together around a shared ambition and get the best out of a team, while keeping a clear eye on performance, margin, and results

Comfortable operating in both French and Dutch, alongside English – one may be your stronger language, but you move easily between both, day to day

Experience in commercial activation, retail marketing, or related fields is a strong plus, but leadership and commercial instinct matter more than the sector on your CV

Why Altavia

Full ownership of a strategically important market for the group, with real room to make it your own. A direct line to international leadership, and genuine exposure to the group’s innovation, technology, and sustainability agenda. The backing and credibility of a 40-year-old, family-owned, independent network present across the globe – and the freedom of a true builder’s mandate.