Future Leaders Graduate Program - Strategy

Picnic; Amsterdam; On-site; EUR 40,000 - 50,000; Full time

Benefits offered by this job

Fresh Lunch, coffee, and snacks

Health insurance discount & bike plan

Learning & development

All the rest

Job summary

Picnic, the fast-growing online supermarket app in Amsterdam, launches the Future Leaders Graduate Program (Strategy). You’ll join the Consumer Track and own your domain from day one, shaping campaigns and partnerships.

You're finishing or have finished an MSc in Business Administration, Economics, Analytics or related field. Practical internship experience is mandatory, and you should be confident using data to drive decisions in a fast-paced startup environment.

Qualifications

• Practical experience via internships or student initiatives is mandatory.
• Fluent in English; Dutch, German or French is a plus.
• Comfort with data to drive decisions and metrics.

Responsibilities

• Collaborate with category managers, designers, copywriters and tech teams.
• Analyze customer behavior using data to optimize features and promotions.
• Lead cross-functional projects across marketing, customer experience and operations.
• Develop tools and processes to improve efficiency and impact of campaigns.
• Own your initiatives from idea to delivery.

Skills

Data-driven mindset

Excel & dashboards

Analytical thinking

Collaboration

Education

Master's degree in Business Administration, Economics, Analytics or related field

Tools

Salesforce

Selligent

Marketing automation platforms

Job description

Future Leaders Graduate Program (Strategy)

Graduate Programs

Amsterdam

In a nutshell

What’s it like to work on the fastest-growing online supermarket app in Europe? At Picnic, we’re redefining grocery shopping, and we want you to help shape the way millions of customers experience it.

As a Business Manager - Strategy you’ll join our Consumer Track, designed for ambitious graduates ready to kick off their careers with real ownership. From day one, you’ll be matched to one of our core teams, based on your strengths, interests, and mindset.

We have several exciting opportunities for in the following areas:

• Homepage: Plan and execute in-app campaigns, ensure high product availability, and optimize the digital store by showing the best products & seasonal highlights to inspire customers daily.
• Meals: Create appealing recipe app campaigns, targeted at different audiences, from busy families to weekend chefs, ensuring high adoption rates and recipe sales.
• Campaigns: Plan and launch weekly marketing moments, from seasonal celebrations to product pushes.
• Partnerships: Collaborate with creators and influencers to grow brand reach and loyalty.

This is not a rotation program or internship. You’ll own your domain and become a marketing expert from day one, while shaping how millions of people discover, shop, and engage with food.

Tricks of the trade

Here’s what your day to day might look like:

• Collaboration: Collaborate with category managers, designers, copywriters, and tech teams to deliver a seamless, inspiring, and customer-first app experience.
• Analysis: Leverage data-driven insights to analyze customer behavior, optimize app features, fine-tune pricing, and create irresistible promotions.
• Innovation: Stay ahead of market trends, customer needs, and competitor strategies to innovate and continually enhance our store’s offerings.
• Optimization: Develop and refine tools and processes to boost the efficiency, accuracy, and impact of our commercial activities.
• Projects: Manage cross-functional projects spanning marketing, customer experience, and operational excellence to drive growth and deliver maximum value to customers.

Each team is unique, but they all offer the same thing: meaningful ownership, clear goals, and space to grow into your full potential!

Your superpowers

You bring the right mix of street smartness, creativity, and commercial drive, ready to own challenges and grow fast.

You’re finishing (or just finished) your MSc in Business Administration, Economics, Analytics or a related field.

Practical experience gained via internships, student organizations, or extracurricular initiatives is mandatory (ideally in a Start up or FMCG).

Confident using data to drive decisions - Excel and dashboards don’t scare you.

Able to think analytically, act practically, and iterate fast.

You’re a natural collaborator and communicator, not afraid to own your projects across teams and stakeholders.

You’re fluent in English (bonus for Dutch, German or French!).

You have love for food, retail, tech - or all three!

Bonus: Experience with tools like Salesforce, Selligent, or marketing automation platforms.

This is the start of a real career - not just a job or a rotation. You’ll build, learn, and grow with a team that thrives on doing things differently.

Note: This is not a one-time hire. We’re hiring for this role throughout the year as part of our ongoing growth and expansion.

Picnic perks

• Fresh Lunch, coffee, and snacks
• Health insurance discount & bike plan
• Learning & development
• All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.