Fractional AI Marketing Lead, Consumer

Signify Nederland; Amsterdam; Vor Ort; EUR 30.000 - 54.000; Teilzeit

Zusammenfassung

Signify in Amsterdam, Netherlands is seeking a fractional AI Marketing Lead for Consumer Marketing (16 hours) to define and drive the AI roadmap, identify high-value use cases and translate AI capabilities into tangible business impact.

You will work hands-on, prototype AI solutions, build AI-enabled workflows with LLMs and agents, and collaborate across Marketing, Digital and IT to scale pilots, measure outcomes and embed AI into everyday marketing.

Qualifikationen

• 8+ years of experience in consumer marketing, digital marketing, e-commerce, consumer insights or a related field.
• Strong understanding of consumer marketing, brand building and commercial performance.
• Demonstrated experience applying Generative AI and/or LLMs to marketing or business problems.
• Practical understanding of AI agents and agentic workflows.
• Experience identifying, prioritising and implementing AI use cases.
• Ability to translate complex technology into clear business and marketing opportunities.
• Experience working cross-functionally with Marketing, Digital, Data, IT and external technology or agency partners.
• A hands-on, experimentation-oriented mindset.
• Strong commercial and analytical thinking, with a focus on measurable business impact.
• Strong stakeholder management and influencing skills, with the ability to operate effectively at both senior leadership and working-team level.
• Ability to work independently and create momentum in a complex, global organisation.
• Fluent English communication skills; additional languages are a plus.

Aufgaben

• Define and maintain an AI roadmap for Consumer Marketing.
• Identify high-value AI use cases based on consumer impact, commercial value, feasibility and scalability.
• Translate emerging AI capabilities, including Generative AI, LLMs and agentic AI, into relevant opportunities for Consumer Marketing.
• Advise marketing leadership on how AI could change the way we understand consumers, build brands and execute marketing.
• Establish appropriate principles and guardrails for the responsible use of AI across Consumer Marketing.
• Develop clear business cases and success measures for AI initiatives.
• Be Hands-on: Build, Test and Implement AI solutions with marketing teams.
• Build and optimise AI-enabled workflows using LLMs, Generative AI, AI agents and other relevant technologies.
• Experiment rapidly with emerging AI tools and approaches and determine what is genuinely valuable for the business.
• Develop proof-of-concepts and minimum viable solutions that can be tested with end users.
• Work with internal Data, Digital and IT teams where technical development, data or integration is required.
• Move successful experiments from pilot to adoption to scale.
• Measure the impact of solutions on speed, quality, productivity, effectiveness and commercial performance.
• Identify opportunities to redesign marketing processes through AI across areas such as insights, trend listening, segmentation, content creation, media, e-commerce, CRM and more.
• Challenge existing ways of working and help teams embed AI into everyday marketing processes.
• Build AI Capability Across Marketing.
• Connect AI to Consumer and Commercial Impact.
• Ensure AI initiatives are linked to clear outcomes and KPIs.

Kenntnisse

AI Strategy

AI Roadmap

LLMs

Generative AI

AI Agents

Business Cases

Stakeholder Mgmt

Jobbeschreibung

Signify in Amsterdam, Netherlands is seeking a fractional AI Marketing Lead for Consumer Marketing (16 hours) to define and drive the AI roadmap, identify high-value use cases and translate AI capabilities into tangible business impact.

You will work hands-on, prototype AI solutions, build AI-enabled workflows with LLMs and agents, and collaborate across Marketing, Digital and IT to scale pilots, measure outcomes and embed AI into everyday marketing.