Founding GTM, Netherlands

Sono; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Job summary

Callsono is launching in the Netherlands and seeks a founding GTM leader to own the sales motion from day one. You will close the first Netherlands customers, craft the local playbook, and define the path for scalable growth with the founders.

You’ll shape pricing and messaging for the Dutch market and become the internal voice on customer learnings affecting product direction. You will be instrumental in hiring and ramping the next sales hires as the market grows, reporting directly to the

Qualifications

• 2+ years of B2B sales experience in SaaS or at an early-stage startup.
• Native-level Dutch and fluent English.
• Deep familiarity with the Netherlands business landscape.
• Self-starter who thrives with ambiguity and little structure.

Responsibilities

• Own the full sales cycle in Netherlands: prospecting, demos, negotiation, and close.
• Land our first reference customers and turn them into a repeatable motion.
• Adapt our messaging, pricing, and playbook to what works locally.
• Be the voice of the Netherlands market internally — feeding the product roadmap with what you learn in the field.
• Help hire and ramp the next people on the ground as we scale.

Skills

Dutch language

English language

Full-cycle sales

Startup mindset

Job description

We're opening up the Netherlands market, and we're looking for a founding go-to-market hire to lead the charge. This is a rare zero-to-one opportunity: you'll land our first Netherlands customers, build the local sales playbook, and lay the foundation for the team that follows. You'll work directly with the founders and have real ownership of how Sono grows in your market.

What you'll do

• Own the full sales cycle in Netherlands: prospecting, demos, negotiation, and close.
• Land our first reference customers and turn them into a repeatable motion.
• Adapt our messaging, pricing, and playbook to what works locally.
• Be the voice of the Netherlands market internally — feeding the product roadmap with what you learn in the field.
• Help hire and ramp the next people on the ground as we scale.

What we're looking for

• 2+ years of B2B sales experience, ideally in SaaS or at an early-stage startup.
• A strong closer who's comfortable owning a number and a full pipeline.
• Native-level Dutch and fluent English.
• Deep familiarity with the Netherlands business landscape.
• Self-starter who thrives with ambiguity and little structure.
• Genuine excitement about AI and the problem we're solving.

Nice to have

• Experience selling into Enterprises or large service businesses.
• You've been an early commercial hire or launched a new market before.
• You've been a startup entrepreneur — founded or co-founded your own company, or built something of your own from scratch.
• An existing network in the Netherlands Enterprise or service sector.