First Sales Representative - Netherlands

Orus; Amsterdam; On-site; EUR 55,000 - 90,000; Full time

Job summary

Orus is expanding into the Netherlands and seeks its first Sales hire in the country to sign our first clients and lay the foundations of a scalable sales engine.

This builder role goes beyond closing deals; you’ll help design the sales machine that powers growth in the Dutch market, collaborating with Product, Insurance, and Care teams to ensure a smooth, compliant customer experience.

Qualifications

• 2 to 4 years of experience in B2B sales, preferably in a high-growth startup.
• You’ve sold a product that requires trust, explanation, or structuring (SaaS/insurance).
• Wft Dutch sales certification is a standard onboarding step for commercial roles.

Responsibilities

• Adapt the pitch and sales approach to the Dutch market.
• Help refine scripts, qualification frameworks, and objection handling.
• Work with Product, Insurance, and Care teams to ensure a compliant customer experience.
• Convert inbound leads into customers end-to-end.
• Qualify prospects with listening skills and commercial judgment.
• Understand customer needs to propose relevant, high-value solutions.
• Drive deals through to closing with rigor and enthusiasm.
• Manage pipeline and KPIs; identify friction points to improve conversion.
• Contribute to building a future Dutch sales team and playbook.

Skills

B2B sales

SaaS

English

Dutch

Education

Bachelor's degree

Tools

HubSpot

Job description

Who are we?

Launched in 2021, Orus is one of Europe’s fastest-growing insurtechs, on a mission to simplify professional insurance for small businesses.

Professional insurance today is complex, opaque, and inefficient. At Orus, we believe it should be simple, fast, transparent, and human.

Backed by over €41M in funding, including a €25M Series B in June, Orus is supported by leading European entrepreneurs, insurance executives, and top‑tier funds such as Peec and Soda’s fund. Already serving more than 50,000 customers, Orus is rapidly expanding across Europe. The Netherlands is the largest European market following the domestic launch of Europe.

The Opportunity

Orus is scaling fast and entering a new strategic phase with the launch of the Netherlands.

To make this a success, we’re looking for our first Sales in the country, someone who will sign our first clients and lay the foundations of a scalable sales engine.

This is a true builder role. You won’t just close deals; you’ll help design and structure the sales machine that will power our growth in the Dutch market.

You won’t just join a launch. You’ll make it take off.

Your Mission

Building the Dutch sales motion

• Adapt the pitch and sales approach to the Dutch market

• Help refine scripts, qualification frameworks, and objection handling

• Work closely with Product, Insurance, and Care teams to ensure a smooth and compliant customer experience

Sales & customer conversion

• Convert inbound leads into customers, end to end

• Qualify prospects with strong listening skills and commercial judgment

• Understand customer needs to propose relevant, high-value solutions

• Drive deals through to closing with rigor and enthusiasm

Structuring for scale

• Manage your pipeline and key KPIs

• Identify friction points and opportunities to improve conversion

• Contribute to building the foundations of a future Dutch sales team and playbook

This role is designed to evolve into Sales Lead and Head of Sales, based on performance and ambition.

Ideal Profile

• 2 to 4 years of experience in sales B2B ideally in a high-growth startup environment

• You’ve already sold a product that requires explanation, trust, or structuring (SaaS, fintech, insurance, services…)

• As part of onboarding, you’ll be supported in obtaining the required Dutch sales certification (Wft), a standard step for commercial roles in this market.

• You are comfortable building things from scratch

• You are hands‑on, structured, and proactive

• You think beyond closing: you care about how sales should scale

• You connect with Orus’ mission of simplifying insurance for professionals

• You are fluent in English & Dutch

What Success Looks Like (12–24 Months)

• The Netherlands becomes one of Orus’ fastest-growing new markets

• You’ve signed a strong base of flagship clients and built a solid pipeline

• A clear, repeatable Dutch sales playbook is in place

• The first sales hires are onboarded and ramping successfully

• You naturally evolve into Head of Sales Netherlands as the team scales