Expansion Lead

Qogita; Amsterdam; Hybrid; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Salary 60k-85k

Annual leave 26 days + 4 personal days

Company bonus

Pension contributions

Learning & development budget

Hybrid flexibility

Dog-friendly offices

Home-office setup

Annual company offsite

Job summary

Qogita is seeking an Expansion Lead to own the end-to-end growth of the Health & Beauty category, driving GMV through strategic research and hands-on execution. You will diagnose gaps, design experiments, and coordinate cross-functional delivery across supply, product, and growth teams.

You will build a repeatable playbook, share insights with senior leadership, and shape the midterm category strategy while delivering tangible revenue impact.

Qualifications

• 8+ years in management consulting, investment banking, or high-growth tech/e-commerce.
• Strong analytical skills with data pulling and analysis using BI/AI tools.
• Market research instincts to frame ambiguous questions and synthesize signals.
• Commercial orientation: link research to revenue impact and actionable insights.
• Clear communicator with strong written and verbal skills across formats.
• Self-starter who thrives in ambiguity and fast-moving environments.
• Natural curiosity to uncover hidden dynamics and second-order effects.

Responsibilities

• Own GMV growth for the category and set targets with leverage points.
• Map and rank sub-categories using external signals and internal data.
• Conduct market deep dives with interviews to validate hypotheses.
• Benchmark catalogue, pricing, and supply depth against market benchmarks.
• Translate diagnoses into action plans with clear owners and timelines.
• Create a playbook and contribute to midterm category strategy.

Skills

Data analysis

BI tools

AI tools

Market research

Commercial mindset

Communication

Self-motivation

Curiosity

Tools

Scripting language

Job description

Overview

Qogita has built a €250M+ annual business in Health & Beauty—primarily perfumes and skincare—and we know there is significant untapped potential within our existing categories. The Expansion Lead will own the effort to unlock it. This is a high‑autonomy, high‑impact role with direct accountability for category GMV, sitting at the intersection of commercial strategy, deep market research, and hands‑on execution. You will own the end‑to‑end process of identifying, diagnosing, and unlocking growth across your category—mapping market dynamics, diagnosing Qogita's internal gaps, designing targeted experiments, and coordinating cross‑functional delivery to drive results. Your analysis and decisions will directly shape Qogita's midterm category strategy. You will work closely with senior leadership with a clear mandate: grow GMV within your category, and build a repeatable playbook ready to scale.

What You'll Do

• Category ownership & GMV growth: Own the commercial performance of your category. Set and drive against GMV targets, identify the highest‑leverage levers—supply depth, pricing, catalogue gaps, demand‑side conversion—and ensure they are acted on.
• Category research & prioritisation: Map and rank H&B sub‑categories using a combination of external signals and internal Qogita data. Build a prioritised shortlist of sub‑categories for deep dive, based on a clear framework.
• Market deep dives: Conduct rigorous external assessments of selected sub‑categories to identify precisely where Qogita can add value. Run buyer and supplier interviews to validate hypotheses and surface blockers directly from the market.
• Internal diagnostics: Benchmark Qogita's current catalogue, pricing, and supply depth against market benchmarks. Identify which brands and GTINs are missing and why. Map the buyer‑side blockers and quantify their impact on conversion.
• Execution & cross‑functional delivery: Translate diagnoses into concrete action plans with clear owners and timelines. Work across supply, product, and growth teams to close the gaps you've identified. Design and run business model experiments to test hypotheses where the standard playbook doesn't apply. This is a hands‑on role; you’re expected to make things happen, not just recommend them.
• Playbook & strategy: Document learnings from each sub‑category deep dive in a format ready to apply to the next one. The playbook is not a nice‑to‑have—it’s a core deliverable. Contribute your commercial and analytical insight to shape Qogita's midterm category strategy.

What You'll Bring

• 8+ years of experience in management consulting, investment banking, or a high‑growth tech or e‑commerce company.
• Strong analytical skills—comfortable pulling and analysing data; skilled in BI and AI tools.
• Market research instincts—you know how to frame an ambiguous question, identify the relevant signals, and synthesise them into a clear, defensible point of view.
• Commercial orientation—you care about outcomes, not just analysis. You connect research to revenue impact and know the difference between an interesting insight and an actionable one.
• Clear communicator—you write with precision, structure arguments logically, and are equally effective in a spreadsheet, stakeholder presentation, or supplier conversation.
• Self‑starter—you prioritise effectively in ambiguous, fast‑moving environments and move fast without sacrificing rigour.
• Natural curiosity and depth—you dig past the first layer. You’re not satisfied with surface‑level answers, and you instinctively look for the hidden dynamic or the second‑order effect.

Bonus Qualifications

• Experience in wholesale, e‑commerce, or marketplace businesses.
• Comfortable with a scripting language for data cleaning, automation, or analysis tasks.
• You’ve experimented with LLMs or AI agents for professional or personal projects—you’re a tinkerer.

Perks & Benefits

• Base salary: €60,000 – €85,000 (depending on experience).
• 26 days of annual leave, plus 4 additional personal days.
• Company performance‑based bonus.
• Pension contributions.
• Annual learning & development budget.
• Office‑led culture with hybrid flexibility.
• Dog‑friendly offices.
• Home‑office setup package.
• Office socials and annual company‑wide offsite.

Who we are

Qogita (Ko-gi-ta) is revolutionising wholesale procurement. We provide a one‑stop shop for branded products available in a single click at competitive prices. Our vision is to build the world’s leading global wholesale trading hub, empowering efficient distribution of goods. We didn’t just improve wholesale—we reinvented it. We're one of the fastest‑growing B2B companies globally, backed by top investors behind companies like Facebook, Etsy, and Shopify. Our tight‑knit, highly motivated team thrives on curiosity and impact. Everyone contributes hands‑on, takes initiative, and drives results. We value a strong work ethic, smart prioritisation, and a relentless focus on excellence.