Benelux Customer Marketing Lead — Hybrid/Remote

Haleon; Amersfoort; Hybrid; EUR 51,000 - 70,000; Full time

Benefits offered by this job

Holiday allowance

Commute allowance

Parental leave

Remote work arrangements

Flexible schedule

Pension scheme

Career development

Job summary

Haleon Netherlands in Amersfoort is seeking a Customer Marketing Manager to drive in-store marketing across the shopper journey for our Benelux retailers. You will craft promotional programs, ensure flawless execution of promotions, and partner with Key Account Managers and Brand Managers on joint business planning.

The role requires 1–2 years in customer marketing with strong shopper insights, budget awareness, excellent communication, and fluent Dutch; English is a plus.

Qualifications

• 1-2 years of proven experience in customer marketing, project management, and promotional development.
• Strong understanding of shopper insights, retail analyses, and key account strategies.
• Excellent presentation and communication skills.
• Ability to manage budgets and analyze promotional effectiveness.
• Ability to build relationships with key customers and internal stakeholders.
• Innovative mindset with a focus on continuous improvement and driving category growth.
• Full professional proficiency in Dutch; English is needed on-top.

Responsibilities

• Lead promotional projects for OTC for one of our major retailers in the Benelux based on shopper insights and retail analyses with the NRM team.
• Manage deadlines for promo development and act as the key contact for 3rd party agencies.
• Support joint business planning and ensure effective execution of promotional calendars.
• Drive in-store excellence measurements and operational excellence.
• Responsible for the execution of the marketing mix, driving conversion while being consistent with Haleon positioning.
• Continuously improve the effectiveness of in-store POS materials and find new ways to drive category growth with key retailers.
• Build strong key account and brand plans together with Brand Marketing and Key Account Manager.
• Analyze market data information and promotional effectiveness, and determine knowledge gaps in shopper behavior.
• Support the Customer Marketing team in their day-to-day activities to ensure an aligned Customer Marketing strategy for BNL.

Skills

Customer marketing

Project management

Promotional development

Shopper insights

Retail analyses

Key account strategies

Presentations

Budget management

Relationship building

Dutch proficiency

Job description

Haleon Netherlands in Amersfoort is seeking a Customer Marketing Manager to drive in-store marketing across the shopper journey for our Benelux retailers. You will craft promotional programs, ensure flawless execution of promotions, and partner with Key Account Managers and Brand Managers on joint business planning.

The role requires 1–2 years in customer marketing with strong shopper insights, budget awareness, excellent communication, and fluent Dutch; English is a plus.