European PR Lead (Germany Focus)

Segway-Ninebot Europe; Amsterdam; Hybrid; EUR 90,000 - 140,000; Full time

Job summary

Segway-Ninebot Europe is seeking an experienced Europe PR Manager to strengthen PR across Europe and own the German market. You will translate global narratives into a clear European PR strategy while addressing local needs and enabling country-level execution.

As the PR lead for Germany, you will build relationships with German media, manage local PR activities, and drive high-impact communications for launches, events, and brand moments across European markets.

Qualifications

• 7+ years in PR, corporate communications or integrated communications.
• Strong hands-on PR in Germany preferred.
• Proven relationships with German media and knowledge of the German media landscape.
• Native-level German required.
• Excellent written and spoken English.

Responsibilities

• Own PR strategy and execution for Germany; build strong relationships with key German media and stakeholders.
• Develop locally relevant stories and proactively drive media engagement around launches, events and brand moments.
• Manage and improve local PR agency performance; position Germany as a benchmark market for Europe.
• Lead regional PR planning for key launches and GTM moments, translating product innovation into media narratives.
• Develop press releases, kits, FAQs and key messages with HQ and product teams; drive German product PR execution.

Skills

PR experience

German language

English language

Stakeholder management

Project management

Job description

Segway-Ninebot Europe is seeking an experienced Europe PR Manager to strengthen PR across Europe and own the German market. You will translate global narratives into a clear European PR strategy while addressing local needs and enabling country-level execution.

As the PR lead for Germany, you will build relationships with German media, manage local PR activities, and drive high-impact communications for launches, events, and brand moments across European markets.