European B2B Brand & Growth Lead

Treatwell; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

28 days holiday

Treatwell vouchers

Mental health support

Cycle to work scheme

Growth funds

Pension scheme and parental pay

Thursday drinks in the office

Job summary

Treatwell is seeking a B2B Brand Manager to lead how we show up to the professional beauty industry across Europe. You’ll own the B2B brand and strategy, turning our proposition into campaigns, content, experiences and stories that resonate with partners and salons we want to join us next.

This hands-on role spans strategy and execution, including advocacy programmes, European events and trade shows, and market-specific activation with local teams to bring the salon partner community to life.

Qualifications

• Significant experience in B2B brand marketing, ideally within a marketplace, technology, SaaS, beauty, hospitality or partner-led business.
• A strong understanding of brand strategy, positioning, propositions and messaging.
• Experience developing integrated B2B campaigns across paid, owned, earned and offline channels.
• Proven experience building ambassador, advocacy, influencer or community programmes.
• Experience delivering events, activations or trade shows, ideally across multiple European markets.
• A strong storyteller who can turn products, partner experiences and industry insight into clear narratives.
• A performance mindset, with experience using data, testing and audience insight to optimise content and campaigns.
• An experimental approach and genuine curiosity about how AI and emerging tools can improve marketing effectiveness.
• Strong project management skills and the ability to move confidently between long-term strategy and hands-on delivery.
• Experience working with creative teams and agencies to develop distinctive, high-quality work.
• Confidence working across markets, functions and seniority levels, bringing people together around a shared direction.
• Commercial judgement and an understanding of how brand marketing can support acquisition, engagement, retention and long-term business growth.

Responsibilities

• Own our B2B brand strategy and activation across Europe.
• Build a credible, distinctive voice within the professional hair, beauty and wellness industry.
• Create integrated B2B campaigns to build awareness, consideration and demand among salon partners.
• Develop ambassador and advocacy programmes that elevate industry voices.
• Lead events strategy across Europe from concept to activation and measurement.
• Engage local marketing teams to activate market-relevant initiatives for salon partners.
• Drive B2B storytelling across campaigns, content, PR and owned channels.
• Develop and optimise B2B content and advertising with data-driven testing.
• Experiment with new messages, formats, channels and AI tools to scale what works.
• Collaborate with PR to strengthen Treatwell’s industry authority and influence.

Skills

B2B brand marketing

Brand strategy

Campaigns (multi-channel)

Ambassador programs

Events across Europe

Storytelling

Data-driven marketing

AI in marketing

Cross-functional collaboration

Project management

Job description

Treatwell is seeking a B2B Brand Manager to lead how we show up to the professional beauty industry across Europe. You’ll own the B2B brand and strategy, turning our proposition into campaigns, content, experiences and stories that resonate with partners and salons we want to join us next.

This hands-on role spans strategy and execution, including advocacy programmes, European events and trade shows, and market-specific activation with local teams to bring the salon partner community to life.