Senior Marketing Director, Growth Markets (Hybrid)

ASICS EMEA; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working model

Gym & discount

Calm app

Runkeeper Go

Wellness programme

OpenUp Access

Four weeks abroad

Job summary

ASICS is seeking a senior marketing leader to drive growth across Nordics, Benelux, Italy and Spain from the EMEA HQ in Hoofddorp. You will lead a diverse team of 50 marketers, partner with cross-functional leaders, and drive brand and market share targets with a strategic voice at the EMEA table.

You will spend about 25% on the road and 15% with pan-EMEA strategic accounts, shaping plans and aligning marketing at scale across 10 countries.

Qualifications

• 12+ years in marketing with track record across multiple markets.
• Experience leading large, geographically dispersed marketing teams (40+ people).
• Expert in integrated marketing mix across international markets.
• Strong commercial acumen linking marketing investment to outcomes.
• Excellent planning and organizational skills for multi-market challenges.
• Culturally agile with ability to influence across diverse teams.

Responsibilities

• Translate brand and category strategies into locally relevant plans across Nordics, Benelux, Italy and Spain.
• Lead 4 Marketing Leaders and about 50 marketeers; build a high-performance team.
• Prioritize investments across four markets and manage budgets for ROI.
• Serve as main marketing contact for pan-EMEA strategic accounts (15%).
• Align Growth Markets marketing with Category, Commercial, Merchandising and Enable functions.
• Scale best practices and maintain a shared planning discipline across 10 countries.
• Partner with senior leadership to raise marketing capability and excellence.

Skills

Marketing leadership

Strategic marketing

Budget management

Multi-market management

Integrated marketing

People development

Strategic planning

Cross-functional collaboration

Global/Regional marketing

Job description

ASICS is seeking a senior marketing leader to drive growth across Nordics, Benelux, Italy and Spain from the EMEA HQ in Hoofddorp. You will lead a diverse team of 50 marketers, partner with cross-functional leaders, and drive brand and market share targets with a strategic voice at the EMEA table.

You will spend about 25% on the road and 15% with pan-EMEA strategic accounts, shaping plans and aligning marketing at scale across 10 countries.