EMEA Senior Category Planning Lead – Growth & GTM

New Balance

Amsterdam

On-site

EUR 90,000 - 130,000

Full time

21 hours ago

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Benefits offered by this job

Discretionary bonus

Health insurance discount

Flexible working hours

Pension scheme

25 days annual leave

On-site gym

Employee discount

Work from anywhere 20 days/year

Wellbeing support

Job summary

New Balance seeks a Senior Category Planning Manager, EMEA, to lead the seasonal planning cycle across all EMEA channels. You will bridge Brand, Merchandising and commercial teams to translate category ambition into revenue targets and action plans.

You will drive pre-season, in-season and post-season activities, partnering with Marketing, Finance and Supply Chain to ensure healthy distribution and strong sell-through across Europe, Middle East and Africa.

Qualifications

Experience in sales planning and category planning within consumer goods.
Strong understanding of assortment planning and go-to-market processes.
Advanced Excel skills; familiarity with BI tools (Tableau/Power BI) preferred.

Responsibilities

Lead pre-season category sales planning for all EMEA channels (wholesale, DTC, e-commerce).
Translate Brand/Merchandising priorities into commercial frameworks and revenue targets.
Define option counts and investment levels to drive sell-in and sell-through positive results.
Present plans to Commercial Planning Director and senior stakeholders.