EMEA Field Visual Merchandising Lead

NEW BALANCE; Amsterdam; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Discretionary Bonus

Discount on health insurance

8% holiday allowance

Flexible Working Hours

Pension Scheme

25 days Annual Leave

Travel allowance (up to €300/mo)

Hybrid working

Employee Discount

Work from home allowance

Home working equipment

Sports subscription services

Wellbeing program

Job summary

New Balance is seeking a Field Visual Merchandising Manager to lead in-season VM across the EMEA retail fleet from Amsterdam. You will translate seasonal guidelines into in-store execution, ensure brand-aligned presentations, and drive commercial results with a regional team of Visual Merchandisers.

You will collaborate with Retail Ops, Merchandising, and Marketing to align strategies with store realities, influence guidelines, and build field capability. Approximately 40% travel is required.

Qualifications

• Proven experience in Visual Merchandising, including field or multi store leadership.
• Strong understanding of retail operations, store processes, and consumer behaviour.
• Proven ability to lead and develop field teams, influence stakeholders, and build capability across a multi-store environment.

Responsibilities

• Lead all in-season VM execution across EMEA, ensuring consistency, quality, commercial impact, and continued development of store-level VM capability.
• Ensure stores deliver visual experiences that align with brand guidelines while reflecting local consumer needs and store realities.
• Own the operational rollout of seasonal floor sets, product launches, and key brand moments.
• Conduct regular store visits and virtual reviews to assess execution quality and identify opportunities for improvement.

Skills

Visual Merchandising

Store leadership

Retail operations

Communication

Job description

New Balance is seeking a Field Visual Merchandising Manager to lead in-season VM across the EMEA retail fleet from Amsterdam. You will translate seasonal guidelines into in-store execution, ensure brand-aligned presentations, and drive commercial results with a regional team of Visual Merchandisers.

You will collaborate with Retail Ops, Merchandising, and Marketing to align strategies with store realities, influence guidelines, and build field capability. Approximately 40% travel is required.