Regional Marketing Lead — EMEA/SAARC (Hybrid)

Transoft Solutions Inc.; Rotterdam; Hybrid; EUR 85,000 - 120,000; Full time

Job summary

Transoft Solutions Inc. in Rotterdam is seeking an experienced Regional Marketing Manager to lead regional strategy and execution across our priority markets in EMEA and SAARC.

This role combines strategic planning with hands-on campaigns, events and communications. You will coordinate with Product Marketing, Sales, Digital Marketing and external partners to ensure resources focus on initiatives with the greatest impact, while leading a small regional team and driving pipeline, conversion and

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 5+ years in B2B marketing with integrated campaigns.
• Experience aligning marketing plans with Sales objectives and commercial priorities.
• Strong leadership, direction, prioritization and team development.
• Experience with CRM and marketing automation platforms (Dynamics & Marketo).
• Commercial mindset with data-driven decision making.
• Excellent organizational and project management skills.

Responsibilities

• Develop and execute a prioritized Regional Marketing Plan aligned with BU strategy and Sales targets with clear objectives, timelines and KPIs.
• Prioritize regional marketing activities balancing Product Marketing and Sales input to maximize impact.
• Lead, support and develop the regional marketing team with clear direction and performance management.
• Coordinate Product Marketing, Sales, Digital Marketing and external partners for consistent messaging and aligned timelines.
• Oversee regional campaigns, content and communications across channels ensuring high quality and on-brand delivery.
• Plan and manage regional events and training programs supporting commercial objectives.
• Manage regional budgets, purchase orders and resource allocation for cost-effective delivery.
• Monitor campaign and pipeline performance using data to improve lead generation and ROI.
• Ensure regional marketing activities are scoped, prioritized, tracked and reported with visibility of progress and risks.
• Identify opportunities to improve marketing processes, tools, automation and reporting.

Skills

Leadership

B2B Marketing

CRM and Marketing Automation

Campaign Management

Cross-functional Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Dynamics

Marketo

Job description

Transoft Solutions Inc. in Rotterdam is seeking an experienced Regional Marketing Manager to lead regional strategy and execution across our priority markets in EMEA and SAARC.

This role combines strategic planning with hands-on campaigns, events and communications. You will coordinate with Product Marketing, Sales, Digital Marketing and external partners to ensure resources focus on initiatives with the greatest impact, while leading a small regional team and driving pipeline, conversion and