Email Marketing Specialist

Just Brands - Fashion & Retail; Lijnden; On-site; EUR 55,000 - 65,000; Full time

Benefits offered by this job

Travel reimbursement

Pension plan and health insurance

On-site gym and facilities

Healthy daily lunch

Staff discount on PME Legend, CastIron

Thursday afternoon team drink

Job summary

Just Brands - Fashion & Retail in Lijnden seeks an Email Marketing Specialist to own the email strategy and execution for PME Legend, Cast Iron and Vanguard. Translate commercial goals into campaigns that land with the right content, for the right customer, at the right moment.

You will set up A/B tests, analyze results, and turn insights into the next improvements. Collaboration with Creative Studio, Content Marketeer and Copywriter is essential to deliver personalized, data-driven emails

Qualifications

• Bachelor's degree in Marketing/Communication or related field.
• 1–2 years hands-on experience in email marketing, CRM or marketing automation.
• Experience with email marketing tools; Deployteq is a plus.
• Comfort with data, segmentation and reporting.
• Strong copy sense and fluent English; Dutch a plus.
• Proactive, result-driven mindset and team player.

Responsibilities

• Own the email strategy and planning for PME Legend, Cast Iron and Vanguard.
• Build and send newsletters and campaigns in Deployteq.
• Set up A/B tests, analyze results and translate insights into improvements.
• Work on segmentation and personalization for more relevant sends.
• Create email content with Creative Studio, Content Marketeer and Copywriter.
• Report performance clearly and share learnings with the team.
• Keep up with email/CRM trends and bring new ideas.

Skills

Email marketing

CRM

Segmentation

Personalization

A/B testing

Data analysis

Content collaboration

Education

Bachelor's degree (HBO) in Marketing/Communication

Tools

Deployteq (Clang/Canopy Deploy)

Job description

Marketing professional focused on email marketing, CRM and customer engagement, with hands‑on experience in campaign execution, segmentation, personalization and performance analysis. Data‑driven and creative, with a proactive mindset and strong attention to detail, able to turn insights and testing into continuous channel improvements.

You build the email. We build the brands. Together we get it in the right inbox at the right moment.

Lijnden | B2C marketing | 40 hours | Fulltime

At Just Brands, we build menswear brands with character. PME Legend, Cast Iron and Vanguard each have their own voice, their own audience and their own place in the market. In B2C, growth isn’t only about acquisition. It’s about building loyalty, increasing customer lifetime value and making every touchpoint more relevant. CRM is where that happens on a scale.

But what really sets us apart is how we work together. We’re a team‑first business. No ego, no unnecessary layers, no endless talking, no corporate theatre. We back each other, speak up, take ownership and keep pushing for better. We work hard, stay sharp and make sure there’s room to enjoy the ride too.

Email is one of the most direct ways we speak to our customers, and we want to do that better, sharper and more personal. That is where this role comes in.

Why this role matters

This is where data, creativity and brand experience come together. As Email Marketing Specialist you own the email strategy and execution for the newsletters of PME Legend, Cast Iron and Vanguard. You translate commercial goals into campaigns that land - with the right content, for the right customer, at the right moment. You set up A/B tests, analyse the results, and turn them into the next improvement. You are not here just to send newsletters but to improve the channel as a whole.

What You Will Do

• Own the email strategy and planning for PME Legend, Cast Iron and Vanguard;
• Build and send newsletters and campaigns in our email platform (Deployed - formerly Clang / Canopy Deploy);
• Set up A/B tests, Analyze and draw conclusions, and turn insights into next-step improvements;
• Work on segmentation and personalization so every send is more relevant;
• Create email content together with the Creative Studio, Content Marketeer and Copywriter;
• Report clearly on performance and share learnings with the team;
• Keep an eye on email and CRM trends and bring new ideas to the table.

What Makes This Role Interesting

• Three strong brands, three audiences, multiple channels to master;
• You see the impact of your work in the data, every single week;
• Room to test, fail, learn and try again;
• Short lines with the Creative Studio, Copywriter, Content Marketeer and Automation Specialists;
• The perfect next step if you spent your first 1–2 years doing email at a smaller brand and you are ready to scale up.

You will probably enjoy this role if you…

• get energy from turning a commercial goal into a sharp email;
• love combining numbers and creativity;
• like setting up an A/B test on Tuesday and discussing the result on Friday;
• pick up new tools quickly and are not afraid of a platform you haven't seen before;
• take ownership and don't wait around for someone to tell you what to do next.

What You Bring

• A completed Bachelor's degree (HBO), preferably in Marketing, Communication or Media;
• 1 to 2 years of hands‑on experience in email marketing, marketing automation and/or CRM;
• Experience with email marketing tools or marketing automation platforms - familiarity with Deployteq (Clang / Canopy Deploy) is a plus, but not a must;
• Comfort with data, segmentation and reporting;
• Strong copy sense and an eye for detail - excellent command of English (Dutch is a plus);
• A proactive, result‑driven mindset and a team‑player attitude.

How Just Brands Really Is

We are team first. We keep it direct, make clear choices and take ownership. No ego. Just building, improving and celebrating wins together.

You Join An Organization Where

• People help each other;
• Ideas and people matter more than job titles;
• Hard work counts, but so does fun;
• We improve whatever can be improved.

What You Get

You step into a role with variety, visibility and impact. You get freedom, responsibility and the tools to do it well.

• A competitive salary plus a 13th month;
• Travel reimbursement (partly by car, 100% by public transport);
• Collective pension plan and health insurance;
• On-site sports facilities (gym, yoga, boxing, paddle);
• A healthy lunch from our in‑house kitchen, every day;
• Staff discount on PME Legend, Cast Iron & Vanguard;
• A Thursday afternoon drink with the team.

Ready to make our email game sharper?

Still reading? Good sign. If you want to combine data, creativity and brand experience - and turn email into a channel we are genuinely proud of - this might just be your next step.

Interested in the Email Marketing Specialist role at Just Brands HQ in Lijnden?