Email Marketing Specialist: Data‑Driven CRM & Personalization

Just Brands - Fashion & Retail; Lijnden; On-site; EUR 55,000 - 65,000; Full time

Benefits offered by this job

Travel reimbursement

Pension plan and health insurance

On-site gym and facilities

Healthy daily lunch

Staff discount on PME Legend, CastIron

Thursday afternoon team drink

Job summary

Just Brands - Fashion & Retail in Lijnden seeks an Email Marketing Specialist to own the email strategy and execution for PME Legend, Cast Iron and Vanguard. Translate commercial goals into campaigns that land with the right content, for the right customer, at the right moment.

You will set up A/B tests, analyze results, and turn insights into the next improvements. Collaboration with Creative Studio, Content Marketeer and Copywriter is essential to deliver personalized, data-driven emails

Qualifications

• Bachelor's degree in Marketing/Communication or related field.
• 1–2 years hands-on experience in email marketing, CRM or marketing automation.
• Experience with email marketing tools; Deployteq is a plus.
• Comfort with data, segmentation and reporting.
• Strong copy sense and fluent English; Dutch a plus.
• Proactive, result-driven mindset and team player.

Responsibilities

• Own the email strategy and planning for PME Legend, Cast Iron and Vanguard.
• Build and send newsletters and campaigns in Deployteq.
• Set up A/B tests, analyze results and translate insights into improvements.
• Work on segmentation and personalization for more relevant sends.
• Create email content with Creative Studio, Content Marketeer and Copywriter.
• Report performance clearly and share learnings with the team.
• Keep up with email/CRM trends and bring new ideas.

Skills

Email marketing

CRM

Segmentation

Personalization

A/B testing

Data analysis

Content collaboration

Education

Bachelor's degree (HBO) in Marketing/Communication

Tools

Deployteq (Clang/Canopy Deploy)

Job description

Just Brands - Fashion & Retail in Lijnden seeks an Email Marketing Specialist to own the email strategy and execution for PME Legend, Cast Iron and Vanguard. Translate commercial goals into campaigns that land with the right content, for the right customer, at the right moment.

You will set up A/B tests, analyze results, and turn insights into the next improvements. Collaboration with Creative Studio, Content Marketeer and Copywriter is essential to deliver personalized, data-driven emails