E-commerce D2C Lead - Shopify & Growth

Homerun B.V.; Netherlands; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

25 vacation days per year

Gym discount (Urban Sports Club)

Internal training program

Hybrid/remote working possibilities

Office next to Den Haag HS

Job summary

Naïf is looking for a hands-on Ecommerce/Marketing role to own naifcare.com across NL, BE, DE and AT. You’ll coordinate product content from Plytix into Shopify, keep the digital shelf optimized for SEO, and own the app landscape and promotions.

You’ll drive CRM and loyalty via Klaviyo, steer paid media with the Campaign Lead, and continuously test UX, checkout paths, and A/B tests. Fluency in Dutch and English is essential, German a plus, and a 32–40 hour work week from Oct 1, 2026 is required.

Qualifications

• Three+ years running a webshop, with at least 1 year hands-on in the Shopify admin.
• Experience migrating or replatforming stores and handling theme changes.
• Strong capability with product data and feeds (PIM, Channable, Google Merchant Center).
• Hands-on CRM/email marketing in Klaviyo; flows and segmentation.
• Fluent in Dutch and English; German is a plus.
• Available 32–40 hours/week from 1 October 2026; office-based with hybrid/remote options.

Responsibilities

• Own naifcare.com across NL, BE, DE and AT with full localization and timely launches.
• Manage product content end to end from PIM into Shopify.
• Own on-site SEO, product/category pages, copy, and structured data.
• Maintain technical health: URLs, redirects, speed, sitemap, tracking and consent.
• Oversee app landscape and cost; assess what to keep or drop.
• Maintain a ranked improvement list for naifcare.com and execute changes.
• When needed, scope and brief developers and verify work.
• Continuously test checkout paths, onsite UX, and run A/B tests.
• Own CRM and loyalty in Klaviyo; coordinate with Communications.
• Lead paid media direction with Campaign Lead and agency.
• Align promo calendar with trade calendar for campaigns.
• Dive into GA4, Shopify, Klaviyo, and GSC to report monthly insights.
• Ensure accuracy of prices, promos, and code before publishing.

Skills

Shopify

Plytix

Klaviyo

GA4

SEO

CRO

Dutch & English

Team collaboration

Tools

Shopify backend

Plytix

Channable

Google Merchant Center

GSC

Liquid

Job description

Naïf is looking for a hands-on Ecommerce/Marketing role to own naifcare.com across NL, BE, DE and AT. You’ll coordinate product content from Plytix into Shopify, keep the digital shelf optimized for SEO, and own the app landscape and promotions.

You’ll drive CRM and loyalty via Klaviyo, steer paid media with the Campaign Lead, and continuously test UX, checkout paths, and A/B tests. Fluency in Dutch and English is essential, German a plus, and a 32–40 hour work week from Oct 1, 2026 is required.