E-commerce D2C Manager

Homerun B.V.; Den Haag; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work possibilities

Office next to Den Haag HS

25 vacation days per year

Gym discount via Urban Sports Club

Internal training program

Job summary

Naïf is seeking a webshop owner to manage naifcare.com across NL, BE, DE and AT. You will drive localization, content from our PIM into Shopify, and keep the site live on time with a headless-to-Shopify replatform plan.

You will own CRM and loyalty in Klaviyo, steer paid media with the Campaign Lead, and continuously test UX and checkout flows to boost conversions.

Qualifications

• Fluent in Dutch and English with strong written and verbal communication.
• Hands-on Shopify admin experience, including migration projects and Liquid basics.
• Experience with PIM, product data feeds, and Google Analytics 4.
• Proven ability to manage CRM and email marketing in Klaviyo.

Responsibilities

• Own naifcare.com across NL, BE, DE and AT including localization and content from PIM into Shopify.
• Coordinate theme changes, redirects, and app landscape while maintaining performance.
• Lead on-site SEO, UX optimizations, and CRO experiments with a data-driven approach.
• Collaborate with Campaign Lead, media agency, and cross-functional teams to plan budgets and calendars.
• Manage CRM, loyalty flows, and newsletters in Klaviyo; align promo and seasonal campaigns.

Skills

Shopify admin

Liquid

GA4

Klaviyo

PIM data feeds

A/B testing

Dutch fluency

English fluency

Project coordination

Tools

Plytix

Shopify

Klaviyo

GSC

Job description

Do you want to help Naïf grow even more online? Join us and take the lead in making our website and digital campaigns a success across NL, BE, DE and AT.

About Naïf

Our mission is to change the world of personal care, and to protect and care for the environment that our children (and their children) will live in at all costs. So we choose to make personal care products that are mild for sensitive skin and less harmful for our planet. We were the first brand to introduce plastic‑free wet wipes in the Netherlands, and we actively campaign against the use of microplastics in personal care products.

We have everything you need for your baby, from diaper cream to plastic‑free wipes, shampoo and even sunscreen. The sensitive baby skin doesn’t need a lot if you ask us, and definitely no bad stuff. That’s why Naïf products are made with natural ingredients, and without mineral oils, microplastics or SLES. We choose high quality ingredients because your baby only deserves the best.

Your role

Imagine this. It's Monday morning and you open the week with the marketing team: what shipped, what sold best during the weekend, and what matters most this week. A new range goes live on Thursday, so you block time to get the product pages right in all languages: pull the content from our PIM, check how the pages render, set the collection and the internal links. After lunch you go through last week's performance with our Campaign Lead and our media agency, and you decide where the budget goes. Late in the afternoon you review the welcome flow in the CRM‑system before it goes live. And it's only Monday.

One thing you should know up front. In September 2026 we replatform naifcare.com: off a headless setup, onto a standard Shopify theme, with a new PIM, and without an in-house developer. You join right after that. From week one the store is yours, and we mean that literally: if a customer can see it, you own it. How the site works, what is on it, how we talk to customers after they buy, and what all of it earns, across NL, BE, DE and AT.

Are you the kind of person who brings structure to chaos and gets the right people involved? Who knows how to bring a brand to live via a digital platform? Do you want to own a webshop end to end instead of a slice of one? Then we’re looking for you.

What you will do:

• Run naifcare.com across our 4 key markets (NL, BE, DE, AT); handling theme sections, navigation, search, and collection setups.

• Own product content end to end, from our PIM (Plytix) into Shopify: so every launch is correct, fully localized, and live on time.

• Own the digital shelf and on‑site SEO: product detail pages, category pages, copy that ranks, and the structured data behind it.

• Keep the site technically healthy: URLs and redirects, page speed, the sitemap, tracking and consent. You notice something is broken before a customer does.

• Own our app landscape and what it costs us: what we run, what it does, what we drop.

• Keep a ranked improvement list for naifcare.com and work through it: what changes, why, and what it should return. Most of that is theme settings, content, merchandising and apps. We moved to a standard Shopify theme on purpose, so we build our own only when there is genuinely no other way.

• When something does need a developer, you scope it, brief it and check the work.

• Continuously test and tweak the path to checkout, onsite UX, and A/B tests to turn more visitors into happy customers.

• Own CRM and loyalty in Klaviyo: flows, segmentation, our newsletter programme and the subscription proposition. You work closely with our Communication specialist.

• Steer paid media (SEA, META, display) together with our Campaign Lead and our media agency. You set the direction and hold the budget to account.

• Align our promo calendar with the Campaign Lead and trade calendar, making sure every D2C campaign runs smoothly from start to finish.

• Dive into GA4, Shopify, Klaviyo, and GSC to spot what’s working, fix what isn’t, and present clear monthly updates on what we're changing next.

• You take pride in the details that keep our operations running smoothly. You double-check your work -code, prices, and promos- before hitting publish. When issues arise, you communicate proactively with customer service and finance so we can fix them together.

What will you bring?

• You live our core values: you are honest, curious, open‑minded and straightforward. You are creative, dream big, and prioritize people. You take responsibility, even when things go wrong, and share what you learn.

• You are passionate about our mission and want to help turn the personal care industry upside down.

• Technically strong, but also know how to balance the marketing ánd sales scope and importance of the website.

• At least three years running a webshop, including at least one year hands‑on in the Shopify admin as the person responsible.

• You have taken a store through a theme change, a replatform or a migration, and you can tell us what broke and how you found out.

• You are at home in the Shopify back end: themes and sections, metafields, markets and languages, redirects, product and collection setup. You can read Liquid and make a small change. You do not need to be able to build a theme from scratch.

• You work comfortably with product data and feeds (a PIM, Channable, Google Merchant Center or similar) and you understand why getting the data right matters more than making the page pretty.

• You have run email and CRM yourself in Klaviyo or a comparable tool: flows, segmentation, and knowing when not to send.

• GA4 and Shopify analytics: you find the answer yourself instead of asking for a report.

• Fluently in Dutch and English. German is a real plus: a quarter of our storefront is German.

• Nice to have: CRO and A/B testing tools, technical SEO, Google Ads and Meta.

• Experience in a small team, where you are the person who fixes it.

• You are available 32 to 40 hours a week from 1 October 2026, and happy to work from our office (next to train station Den Haag HS) at least three days a week.

Working at Naïf

At Naïf, we aim to change the world of personal care. It can and must be done better as 9 out of 10 personal care products still contain (micro)plastics. We believe in a world where only the best ingredients are used for your baby's skin. Working at Naïf is not just a job; you truly can contribute to a change in the world of personal care! And the job comes with:

• An unique opportunity to use your experience for the good and make a positive impact.

• Working in a scale up culture full of energy, impact, freedom, and a motivated team.

• A beautiful office to work from, located next to train station The Hague Holland Spoor, along with hybrid and remote working possibilities.

• 25 vacation days per year on a full‑time basis (or some more, if needed).

• A discount on a gym membership at Urban Sports Club.

• A very interesting internal training program.

• And of course... lots of Naïf products.

At Naïf, everyone is welcome to apply, regardless of your background, gender, age, or beliefs. We find it important to have a diverse team so that we can learn from each other and bring different perspectives. It’s about what you can contribute and who you are as a person, not where you come from or what you look like.