Director Retail Commercial Development

Rituals; Amsterdam; On-site; EUR 150,000 - 230,000; Full time

Job summary

Rituals is seeking a Director Retail Commercial Development to translate our retail strategy into measurable commercial impact across markets worldwide. You will own global standards, drive the commercial cycle and align Marketing, Formats & Design, HR and Supply Chain to deliver outstanding customer experiences in stores.

You will lead a high-performing team, balance global consistency with local relevance, and partner with Retail Directors to push like-for-like growth, productivity and

Job description

As Director Retail Commercial Development, you lead the function that turns our Retail strategy into tangible commercial impact and exceptional customer experiences across our markets worldwide, taking ownership of the global commercial development agenda and its measurable contribution to business performance.

You combine strategic thinking with a strong commercial instinct and a genuine passion for Retail. You understand what happens on the shop floor, stay close to the details that drive performance and translate those insights back into priorities that can make a difference at scale.

Your ambition is clear: sustainable like-for-like growth, stronger retail productivity and commercial performance, and award-winning customer experiences. You bring together commercial planning, customer experience, workforce management and data-driven insights, always looking for pragmatic ways to simplify execution and help our stores perform at their best.

As Rituals continues to grow internationally, you take ownership of developing scalable global commercial standards and capabilities beyond a predominantly European context. You know that what works in one market does not automatically work everywhere, and you balance global consistency with local relevance.

Together with your team and our Retail leaders around the world, you create the conditions for our stores and teams to win commercially while delivering the care, attention and meaningful customer experiences that make Rituals distinctive. As a member of the Retail Management Team, you help shape the future of Global Retail and ensure our ambitions translate into everyday reality in our stores.

YOUR ACCOUNTABILITIES:

Strategy & Commercial Roadmap

• Defining and leading the global Retail Commercial Development strategy and roadmap, with accountability for measurable commercial outcomes, like-for-like growth and productivity improvements delivered through the function.
• Connecting strategy with what happens every day in our stores, using operational insights and commercial performance to sharpen priorities, make pragmatic choices and challenge complexity.
• Owning the development of global commercial standards, scaling successful concepts and ways of working across markets while allowing for different cultures and stages of maturity.
• Driving the roadmap from idea to execution, adoption and measurable business impact.

Retail Leadership & Team Development

• Leading, coaching and developing the Retail Commercial Development team, creating an environment of ownership, constructive challenge, experimentation and continuous improvement.
• Building the function and its capabilities for global growth, developing talent and leadership strength across the team.
• Combining high ambition with genuine care, celebrating success while helping people and teams learn, grow and perform at their best.
• Contributing to Retail-wide strategic decision-making as a member of the Retail Management Team and influencing senior stakeholders across Marketing, Innovation, Format & Design, HR, Finance & Control, Supply Chain and other Lines of Business.

Market Partnership & Retail Connects

• Building trusted partnerships with Retail Directors and Heads of Retail, staying close to commercial realities, customer needs and operational challenges.
• Spending time where Retail happens and acting as the bridge between Central Head Office and markets, turning local insights and proven successes into scalable global solutions.

Global Commercial Cycle

• Leading the Global Retail Commercial Cycle and setting consistent global ways of working that connect commercial priorities, Marketing, training and store execution across markets.
• Ensuring priorities translate into simple, relevant actions for markets and store teams, improving the cycle through feedback, performance insights and changing customer needs.

Customer Experience & Store Execution

• Elevating the Rituals customer experience by translating Mystery Shopping, Voice of Customer and store observations into practical improvements and measurable execution quality.
• Looking beyond scores and dashboards to understand what happens in stores, balancing commercial ambition with the warmth, attention and quality customers expect from Rituals.

Workforce Management

• Leading the global Workforce Management strategy and standards, driving measurable improvements in productivity and labour efficiency across markets.
• Helping markets put the right people in the right place at the right time, balancing customer experience, employee wellbeing and commercial performance. Turning workforce insights into commercial decisions and actions for Retail leaders and store teams.

Commercial Analytics

• Building a strong, AI-powered Commercial Analytics capability that provides transparency on key performance drivers, transforms data into actionable commercial insights and enables smarter, faster strategic decision-making.
• Combining data with commercial judgement and market knowledge, recognising that the story behind the numbers matters.

Embedding & Adoption

• Taking ownership of the adoption and impact of global Retail programs. Defining the strategic direction, using practical onboarding and embedding methodologies, market heatmaps and actionable insights to drive consistent execution.