Director Digital Product

Rituals; Amsterdam; On-site; EUR 180,000 - 250,000; Full time

Job summary

Rituals is seeking a Director Digital Product to shape the global digital experience across Rituals.com and the Rituals App.

You will lead a team of Product Leads, Business Analysts and Delivery professionals, define the product vision and roadmaps, and foster an organisation that delivers customer value.

This role partners with Technology, Data, Marketing and Commercial teams to align strategy with omnichannel journeys, accelerate AI-driven innovation and sustain growth.

Qualifications

• Leading a team of Product Leads, Business Analysts and Delivery professionals.
• Define and drive product vision, strategy and roadmap across Rituals.com and the Rituals App.
• Embed AI across product discovery, decision-making, experimentation and delivery.

Responsibilities

• Shape the future of our digital customer experience across Rituals.com and the Rituals App.
• Build and inspire a high-performing product organisation, leading a team of ~25 professionals.
• Drive customer and business impact by delivering value and improving key outcomes across markets.
• Accelerate innovation through AI to move faster and make smarter decisions.
• Create strong partnerships across Technology, Architecture, Data, Marketing and Commercial teams.
• Lead strategic partnerships with external technology and delivery partners to ensure quality and growth.

Job description

As Director Digital Product, you will shape the future of Rituals' global digital experience. You will define and drive the product vision, strategy and roadmap across Rituals.com and the Rituals App, ensuring our digital ecosystem delivers exceptional customer experiences and measurable business value.

Leading a team of Product Leads, Business Analysts and Delivery professionals, you will build the next generation product organisation for Rituals. Together with also colleagues from other departments you will create digital products that connect seamlessly with our omnichannel customer journey across stores, app, web, CRM and customer service.

This leadership role within the Digital Management Team, combines strategic vision, organisational leadership and a passion for innovation. AI plays a key role in this position. You will challenge traditional ways of working and leverage AI to fundamentally improve customer understanding, product discovery, experimentation and delivery effectiveness.

Your Accountbilities

Shape the future of our digital customer experience

You will define and execute the digital product vision across Rituals.com and the Rituals App, creating seamless customer journeys that support our global growth ambitions. By translating customer needs and business priorities into a clear product strategy, you will ensure our digital ecosystem continues to deliver meaningful value for customers and the business.

Build and inspire a high-performing product organisation

Leading a team of approximately 25 product professionals, you will strengthen leadership capability, elevate product maturity and create the culture needed for the future. Through coaching, mentoring and clear direction, you will empower teams to grow, innovate and perform at their best.

Drive customer and business impact

You will encourage an outcome-driven culture where success is measured by customer value and business results. Together with your teams, you will continuously improve digital experiences, product performance and key customer outcomes across all markets.

Accelerate innovation through AI

AI will be a fundamental part of your approach. You will embed AI across product discovery, decision-making, experimentation and delivery, enabling teams to move faster, make smarter decisions and unlock new opportunities for customers and the business.

Create strong partnerships across Rituals

Working closely with colleagues across Technology, Architecture, Data, Portfolio, Marketing and Commercial teams, you will align customer needs, business ambitions and technology investments to deliver sustainable growth and exceptional customer experiences.

Lead strategic partnerships

You will establish trusted relationships with external technology and delivery partners, ensuring they contribute as an extension of the Rituals team while maintaining high standards for quality, performance and customer outcomes.