Director, Forma Strategy & GTM for AECO Cloud

Autodesk; Netherlands; Hybrid; EUR 180,000 - 240,000; Full time

Job summary

Autodesk is seeking a Director of Forma Design Industry Strategy to shape the GTM and long‑term strategy for the Forma Industry Cloud. You will translate market signals into a clear point of view and guide cross‑functional teams.

You will lead a strategy team, evangelize Forma inside and outside Autodesk, and align on pricing, packaging, and adoption. The role spans Europe and the US, balancing strategy with execution to accelerate value in the AECO ecosystem.

Qualifications

• 10+ years across strategy, go-to-market, product, or management consulting.
• Proven track record of leading teams and shaping strategy that delivers measurable results.
• Deep understanding of AEC workflows and digital transformation opportunities.
• Experience representing a product or company externally with customers, analysts, and at industry events.
• Strong command of data and AI-enabled tools to generate insights.
• Bachelor's degree in business, strategy, architecture, engineering, construction management, or related field.

Responsibilities

• Lead the Forma Industry Cloud strategy and its GTM direction, setting priorities and guiding where we invest and differentiate.
• Leverage qualitative and quantitative data, along with AI and the tools available, to turn customer, market, competitive, and product signals into a clear point of view.
• Guide decisions on pricing, packaging, portfolio clarity, and adoption, so customers understand how Forma delivers value across planning, design, and delivery.
• Build the frameworks, briefs, and recommendations that help leadership make confident decisions.
• Be a strong evangelist for Forma inside Autodesk, building awareness, clarity, and momentum across teams.
• Represent Forma externally with customers, partners, and at industry events, building confidence in its direction.
• Capture and share customer stories and outcomes to demonstrate the platform's value and inspire adoption.
• Engage directly with customers and partners to test our approach and bring their feedback back into the organization.

Skills

Go-to-market

Leadership

AEC knowledge

Stakeholder mgmt

Data analytics

AI-enabled tools

Cross-functional

Education

Bachelor's degree

Job description

Autodesk is seeking a Director of Forma Design Industry Strategy to shape the GTM and long‑term strategy for the Forma Industry Cloud. You will translate market signals into a clear point of view and guide cross‑functional teams.

You will lead a strategy team, evangelize Forma inside and outside Autodesk, and align on pricing, packaging, and adoption. The role spans Europe and the US, balancing strategy with execution to accelerate value in the AECO ecosystem.