Director Customer Data, Decisioning & Analytics

TUI; Rijswijk; Hybrid; EUR 180,000 - 300,000; Full time

Benefits offered by this job

Aantrekkelijke beloning

Vrijblijvende bonussen

Reisvoordelen

Gezondheids- en welzijnsondersteuning

Internationale samenwerking en globale

Job summary

TUI zoekt een Directeur Klantdata, Decisioning & Analytics om de visie, strategie en roadmap voor klantdata en personlijke klantervaringen te leiden. Je werkt aan een trusted single customer view, segmentatie en personalisatie op schaal en stemt af met CRM, Verkoop en Digital teams.

Je bouwt en evolueert audience intelligence, ontwikkelt next-best-action mogelijkheden en realiseert realtime decisioning die klantervaringen verbetert en commerciële prestaties verhoogt.

Qualifications

• Je hebt bewezen succes in het leiden van grootschalige klantdata-, analytics- en ML-capaciteiten in een complexe internationale B2C- of retailomgeving.
• Ervaring als business owner van enterprise klantdataplatforms, inclusief identity management, governance en privacy-by-design.
• Je hebt succesvolle implementaties van audience intelligence, segmentation en activatie aangetoond met meetbare klantbetrokkenheid en commerciële resultaten.
• Ervaring met decisioning-capaciteiten, voorspellende modellering en next-best-action frameworks die business value opleveren.
• Je beschikt over sterke expertise in digitale analyse, experimenten, web- en app-metingen, tagging-strategieën en insights.

Responsibilities

• Definieer en lever de visie, strategie en roadmap voor klantdata, audience intelligence, decisioning en digitale analyse.
• Beheer als business owner de Customer Data Platform voor een eenduidig klantbeeld ten behoeve van segmentatie en personalisatie met governance en privacy.
• Ontwikkel audience intelligence-capaciteiten en creëer klantsegmenten en voorspellende modellen voor cross-channel engagement.
• Leid de ontwikkeling van next-best-action capaciteiten en embed real-time decisioning ter verbetering van klantervaringen en commerciële prestaties.
• Lever data, audiences en decisioning framework om gepersonaliseerde klantreizen te sturen gedurende de gehele levenscyclus.

Job description

Join us in shaping the future of customer engagement at TUI. As Director Customer Data, Decisioning & Analytics, you'll lead the capabilities that power personalised customer experiences at scale, combining data, analytics, audience intelligence and decisioning to drive meaningful commercial growth across our global business.

• Hannover, Duitsland; Rijswijk, Nederland; Luton, Groot-Brittannië
• Hybride
• Vaste functie
• Voltijd
• 37.5

This role can be based from any of our European TUI Head Office locations.

ABOUT OUR OFFER

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.

ABOUT THE JOB

• You'll define and deliver the vision, strategy and roadmap for customer data, audience intelligence, decisioning and digital analytics, ensuring alignment across markets, CRM, Commercial and Digital teams.
• As business owner of TUI's Customer Data Platform, you'll enable a trusted single customer view that supports segmentation, audience activation, personalisation and customer growth while maintaining strong governance and compliance standards.
• You'll build and evolve audience intelligence capabilities, creating customer segments and predictive models that help teams engage customers more effectively across CRM, paid media, web and app channels.
• Working closely with commercial and digital leaders, you'll lead the development of next-best-action capabilities, embedding real-time decisioning that improves customer experiences and commercial performance.
• You'll provide the data, audiences and decisioning frameworks that enable personalised customer journeys across every stage of the customer lifecycle.
• Leading a specialist team across Customer Data Platforms, Audience Intelligence, Decisioning and Digital Analytics, you'll create an environment where innovation, collaboration and measurable outcomes go hand in hand.
• You'll establish consistent digital KPIs, reporting frameworks and performance dashboards, helping leaders make informed decisions and track business impact with confidence.
• Through data, analytics and personalisation, you'll help deliver capabilities expected to contribute approximately €100m of margin growth annually while supporting strategic investment across the wider customer ecosystem.

ABOUT YOU

• You've built proven success leading large-scale customer data, analytics and machine learning capabilities within a complex international B2C or retail environment serving millions of customers.
• Proven experience as a business owner of enterprise customer data platforms, including customer identity management, permissions, governance and privacy-by-design principles.
• You've successfully delivered audience intelligence, segmentation and activation capabilities that drive measurable customer engagement and commercial outcomes across multiple channels.
• Experience leading decisioning capabilities, predictive modelling and next-best-action frameworks enables you to connect data science with real business value.
• You'll bring strong expertise across digital analytics, experimentation, web and app measurement, tagging strategies and insight generation.
• Proven success leading large, multi-disciplinary and geographically dispersed teams while building strong leadership capability and fostering collaboration across markets and functions.
• You're comfortable operating at executive level, translating complex technical concepts into clear business recommendations and influencing senior stakeholders across the organisation.
• You'll combine commercial awareness with analytical thinking, identifying opportunities within complex datasets and turning insight into action that improves customer experiences and business performance.