Digital Store Growth & Customer Experience Manager

Lely; Maassluis; On-site; EUR 70,000 - 110,000; Full time

Job summary

Lely is building the next generation of its digital commerce with the Lely Store as a strategic channel. As Manager Lely Store you will own and grow the Store, drive commercial performance, adoption, and an exceptional customer experience across channels.

You will collaborate with Product Management, Marketing, IT, and Centers to shape the roadmap, deliver measurable value, and scale the Store globally for farmers and Lely Centers.

Responsibilities

• Own the overall business performance of the Lely Store.
• Define and monitor channel objectives and KPIs.
• Develop and execute initiatives that increase channel value and adoption.
• Act as the primary business owner and advocate of the Lely Store.
• Increase revenue and customer engagement through the Store.
• Improve conversion, retention, repeat ordering, and share of wallet.
• Identify growth opportunities through customer, market, and performance insights.
• Translate data into actionable improvement initiatives.
• Continuously optimize the online customer journey.
• Improve usability and customer satisfaction across key processes.
• Gather customer and Lely Center feedback and translate it into improvements.
• Ensure the Store supports the realities of daily farm operations.
• Support clusters and Lely Centers in maximizing value from the Store.
• Identify adoption barriers and define improvement actions.
• Collaborate on communication, enablement, and rollout activities.
• Drive consistent adoption across countries and markets.
• Collaborate closely with Product Owners and development teams.
• Prioritize business requirements and improvement opportunities.
• Contribute to the roadmap for new capabilities and customer experiences.
• Ensure investments deliver measurable business value.
• Work with Marketing, Product Management, IT, and other stakeholders on content, product data, customer journeys, and digital capabilities.
• Support the integration of future commerce capabilities across channels.
• Contribute to the evolution of Lely's omnichannel commerce strategy.
• Help establish scalable processes, governance, and ways of working.

Job description

Lely is building the next generation of its digital commerce with the Lely Store as a strategic channel. As Manager Lely Store you will own and grow the Store, drive commercial performance, adoption, and an exceptional customer experience across channels.

You will collaborate with Product Management, Marketing, IT, and Centers to shape the roadmap, deliver measurable value, and scale the Store globally for farmers and Lely Centers.