Business Analyst E-commerce

Lely Holding; Maassluis; Hybrid; EUR 47,000 - 67,000; Full time

Benefits offered by this job

Up to 8 weeks vacation

Pension scheme

Lely Academy training

Campus sports facilities

Shuttle to Maassluis metro

On-site restaurant & coffee bar

Job summary

Lely Holding seeks an experienced Business Analyst to bridge business needs and technical delivery for our E‑commerce platforms. You will map processes, gather requirements, and analyze user journeys to ensure digital solutions add value for customers.

You’ll collaborate with UX, Dev, Product, and stakeholders to enable seamless customer interactions and commercial success. The role emphasizes cross‑functional collaboration, workshops, and backlog alignment, with English fluency and a bias

Qualifications

• At least 5 years of experience as a Business Analyst, preferably in E‑commerce or digital product teams.
• Proven track record in backend development with a strong emphasis on system integrations.
• Experience with Agile methodologies and tools such as Jira, Confluence and Targetprocess.
• Fluency in English; Dutch is a plus.

Responsibilities

• Collaborate with Product Owners, Developers, and Business Stakeholders to define needs and translate them into requirements.
• Map and analyze current and future business processes and digital user journeys.
• Create user stories, use cases, and acceptance criteria for Agile/Scrum development.
• Lead workshops and interviews to understand goals and user needs.
• Support sprint planning and backlog grooming; align business objectives with technical execution.
• Identify opportunities for innovation and process improvements in E‑commerce and digital platforms.

Skills

Business Analysis

Agile methodologies

Stakeholder management

Communication

Tools

Jira

Confluence

Targetprocess

Job description

As a Business Analyst E-commerce at Lely, you will be a vital link between business needs and technical implementation. You play a key role in optimizing and innovating the digital customer experience on our E-commerce platforms. By mapping processes, gathering requirements, and analyzing user journeys, you ensure that our digital solutions truly add value for our customers. You will collaborate across departments from UX designers and developers to product owners and business stakeholders ensuring that our platforms support seamless customer interaction and drive commercial success. Do you thrive in dynamic, cross-functional environments and get energized by translating abstract ideas into concrete results? Then we’d love to meet you.

Your key responsibilities include:

• Collaborating with Product Owners, Developers, and Business Stakeholders to define business needs and translate them into clear, actionable requirements.
• Mapping and analyzing current and future business processes and digital user journeys.
• Creating user stories, use cases, and acceptance criteria that guide development in Agile/Scrum environments.
• Leading workshops and interviews to understand strategic business goals and user needs.
• Supporting sprint planning, backlog grooming, and ensuring alignment between business objectives and technical execution.
• Identifying opportunities for innovation and process improvement within E-commerce and digital platforms.
• At least 5 years of experience as a Business Analyst, preferably within E-commerce or digital product teams. Who Leads initiatives, mentors others, makes strategic technical decisions, often bridges business and tech.
• You bring a proven track record in backend development with a strong emphasis on system integrations
• Experience with Agile methodologies and tools such as Jira and Confluence and Target process.
• Strong communication and interpersonal skills, with the ability to manage diverse stakeholders.
• A critical thinker with problem-solving abilities and a proactive mindset.
• Experience in project and resource management, focused on continuous improvement.
• A high level of trust, professionalism, and interpersonal sensitivity.
• Fluency in English; Dutch is a plus.

Working at Lely means contributing to sustainable progress within one of the most innovative organizations in the Netherlands. You contribute to making the agricultural sector future-proof - and we make sure that you get all the space, resources and support you need to do so.

• An international working environment with opportunities for own initiative and entrepreneurship.
• Excellent working conditions, including up to 8 weeks of vacation per year and a good pension scheme.
• A salary within the scale of € 4,201- € 6,001gross per month, in which we like to see opportunities for growth from your starting salary towards the future
• Good growth opportunities: you are in control of your development and can choose from various training courses through our Lely Academy - from personal development to job-specific training.
• Our modern Lely Campus offers daily access to extensive sports facilities: an indoor gym, outdoor padel courts, an outdoor basketball and volleyball court, table tennis and table soccer. You can join Hyrox workouts or sign up for personal training - and challenge your colleagues during an active break.
• Enjoy fresh coffee and tea from our own barista, with milk straight from our farm, as well as a healthy and affordable company restaurant.
• A healthy work-life balance thanks to our hybrid work policy: you work at least three days a week on Campus, with flexible working hours and plenty of room to spend extra time on site (between 06:00 and 20:00).
• A free shuttle bus will take you to and from the metro in Maassluis, so your workday starts and ends smoothly.
• Successes need to be celebrated: from anniversaries to Christmas parties - at Lely we know how to do it!

Recruitment & selection agency, consultancy, and/or secondment agency?

We appreciate the interest, but we are looking for all our candidates directly. We understand that you, as an intermediary, want to present candidates for our great positions and thus contribute to our ambitions, but this is not how we have set up our recruitment. This means that all unsolicited profiles offered on Lely vacancies will be treated as direct applications.

Lely, founded in 1948, is committed to creating a sustainable, profitable, and enjoyable future in agriculture. Driven by the challenges farmers face and the needs of cows, we develop high-quality robots and data systems that improve animal welfare, flexibility, and productivity on dairy farms. Our mission is to support sustainable food production.

For more than 30 years, we have been a global leader in the sales and service of automated systems for successive generations of dairy farmers. Every day, we inspire our colleagues to provide customers with innovative solutions and to be a reliable partner for long-term advice and support. With our state-of-the‑art Lely Campus in Maassluis and a worldwide network of dedicated Lely Centers offering tailored sales and service, Lely operates in more than fifty countries.

Jan Koster