Digital PR & Organic Growth Lead

Picnic Technologies; Amsterdam; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Fresh Lunch

Health insurance discount

Bike plan

Learning & development

OpenUp access

Pension plan

Travel reimbursement

25 holidays

Job summary

Picnic Technologies is seeking a Digital PR Specialist to lead earned media, craft compelling narratives, and drive sustainable organic growth.

You will collaborate with SEO, data, and branding teams to turn innovations into newsworthy stories, strengthen authority, and influence AI-driven search and coverage.

Join a team that values experimentation with AI, data insights, and journalist relationships to keep Picnic visible and talked about.

Qualifications

• Bachelor’s or Master’s degree required in communications, journalism, marketing, or business.
• Proven Digital PR experience with consumer brands or media relations.
• Strong storytelling and writing skills with ability to craft newsworthy narratives.
• Familiarity with SEO and building authoritative backlinks.

Responsibilities

• Lead earned media campaigns and develop compelling narratives across channels.
• Collaborate with SEO, data, and brand teams to turn insights into coverage.
• Build and nurture relationships with journalists, editors, and publishers.
• Measure coverage quality, backlinks, brand mentions, and share of voice.

Skills

Dutch (native)

English fluency

Digital PR experience

Storytelling/writing

Media relations

Data-driven storytelling

AI/GEO awareness

SEO collaboration

Analytical mindset

Project management

Education

Bachelor’s or Master’s in Communications, Journalism, Marketing, or Business

Tools

Google Search Console

Semrush

Job description

Picnic Technologies is seeking a Digital PR Specialist to lead earned media, craft compelling narratives, and drive sustainable organic growth.

You will collaborate with SEO, data, and branding teams to turn innovations into newsworthy stories, strengthen authority, and influence AI-driven search and coverage.

Join a team that values experimentation with AI, data insights, and journalist relationships to keep Picnic visible and talked about.