Digital Marketing Specialist

RB Global Inc.; Netherlands; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

RB Global Inc. is seeking a Digital Marketing Specialist to support the International Marketing Team across EMEA and APAC. You will manage paid media, SEO/SEM, social, email, and web campaigns, aligning with RB Global best practices.

You will collaborate with Country Marketing Managers and central digital teams to ensure timely campaigns, regional tailoring, and data-driven optimization.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field is strongly preferred.
• 7+ years of experience in a solution-oriented, sales and marketing environment.
• Advanced knowledge of GA4, GTM, Google Ads, and Meta Ads Manager.
• UI development experience is an asset.
• Experience with dynamic, data-driven pages is an asset.
• Experience with Liferay CMS, JavaScript, and CSS is an asset.
• Ability to multitask and work on numerous projects in a fast-paced environment.
• Ability to plan, develop, coordinate, and participate in various media activities.
• Working knowledge of Photoshop, Dreamweaver, and video editing tools.

Responsibilities

• Plan, implement, and optimise digital campaigns across paid search, display, social, and email.
• Drive buyer activity, seller leads, and auction participation while managing budgets and ROI.
• Manage website content updates, landing pages, SEO improvements, and performance across markets.
• Analyze campaign performance metrics with analytics tools to deliver insights and maximise ROI.
• Collaborate with Country Marketing Managers and central digital teams to align priorities and share best practices.

Skills

Analytics proficiency

Paid media management

Cross-functional collaboration

Multitasking in fast-paced environment

Web content management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics 4

Google Tag Manager

Google Ads

Meta Ads Manager

Liferay CMS

JavaScript

CSS

Photoshop

Dreamweaver

Video editing tools

Job description

Description

The Digital Marketing Specialist supports the Ritchie Bros. International Marketing Team by executing data-driven digital marketing programs that drive buyer engagement, seller lead generation, and marketplace growth across EMEA and APAC markets. This role manages key digital channels, including paid media, SEO, SEM, social, email, and web while optimising performance through analytics, testing, and continuous improvement. Working closely with Country Marketing Managers and central digital teams, the Digital Marketing Specialist ensures campaigns are executed on time, aligned to business priorities, tailored to regional needs, and grounded in RB Global best practices.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field is strongly preferred.
• Minimum 7 years of experience in a solution-oriented, sales and marketing environment.
• Advanced knowledge of Google Analytics 4, Google Tag Manager, Google Ads, and Meta Ads Manager.
• User interface development experience is an asset.
• Experience working with dynamic, data-driven pages is an asset.
• Experience working with Liferay CMS, JavaScript, and CSS is an asset.
• Ability to multitask and work on numerous projects in a fast-paced environment.
• Ability to plan, develop, coordinate, and participate in various media activities.
• Working knowledge of related software, including Photoshop, Dreamweaver, and video editing tools.

Responsibilities

Digital Campaign Execution & Optimisation

Plan, implement, and optimise digital campaigns across paid search, display, social media, and email to drive buyer activity, seller leads, and auction participation. Manage digital marketing budgets with full accountability for return on investment.

Web, SEO & Content Performance Management

Manage website content updates, landing pages, SEO improvements, and digital content performance to enhance visibility, traffic, and conversion across international markets.

Analytics, Reporting & Insight Generation
Analyse campaign performance metrics using advanced analytics tools to deliver actionable insights to stakeholders, maximise marketing ROI, and support regional growth targets.

Cross-Functional Coordination & Digital Enablement
Collaborate with Country Marketing Managers, Product teams, and central digital teams to align campaign priorities, share best practices, and support digital enablement across markets.

EEO Information

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted.