Global Digital Marketing Strategist: Campaigns & Analytics

RB Global Inc.; Netherlands; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

RB Global Inc. is seeking a Digital Marketing Specialist to support the International Marketing Team across EMEA and APAC. You will manage paid media, SEO/SEM, social, email, and web campaigns, aligning with RB Global best practices.

You will collaborate with Country Marketing Managers and central digital teams to ensure timely campaigns, regional tailoring, and data-driven optimization.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field is strongly preferred.
• 7+ years of experience in a solution-oriented, sales and marketing environment.
• Advanced knowledge of GA4, GTM, Google Ads, and Meta Ads Manager.
• UI development experience is an asset.
• Experience with dynamic, data-driven pages is an asset.
• Experience with Liferay CMS, JavaScript, and CSS is an asset.
• Ability to multitask and work on numerous projects in a fast-paced environment.
• Ability to plan, develop, coordinate, and participate in various media activities.
• Working knowledge of Photoshop, Dreamweaver, and video editing tools.

Responsibilities

• Plan, implement, and optimise digital campaigns across paid search, display, social, and email.
• Drive buyer activity, seller leads, and auction participation while managing budgets and ROI.
• Manage website content updates, landing pages, SEO improvements, and performance across markets.
• Analyze campaign performance metrics with analytics tools to deliver insights and maximise ROI.
• Collaborate with Country Marketing Managers and central digital teams to align priorities and share best practices.

Skills

Analytics proficiency

Paid media management

Cross-functional collaboration

Multitasking in fast-paced environment

Web content management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics 4

Google Tag Manager

Google Ads

Meta Ads Manager

Liferay CMS

JavaScript

CSS

Photoshop

Dreamweaver

Video editing tools

Job description

RB Global Inc. is seeking a Digital Marketing Specialist to support the International Marketing Team across EMEA and APAC. You will manage paid media, SEO/SEM, social, email, and web campaigns, aligning with RB Global best practices.

You will collaborate with Country Marketing Managers and central digital teams to ensure timely campaigns, regional tailoring, and data-driven optimization.