Digital Marketing Specialist

Ritchie Bros.; Netherlands; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid flexibility

Pension Plan

Employee share purchase plan

Job summary

Ritchie Bros. is seeking a Digital Marketing Specialist to support international marketing across EMEA and APAC, driving buyer engagement, seller leads, and marketplace growth through paid media, SEO/SEM, social, email, and web channels.

You will work with Country Marketing Managers and central teams to tailor campaigns to regional needs and ensure alignment with RB Global best practices. The role emphasizes analytics, ROI-focused budgeting, and collaboration across markets, with hybrid

Qualifications

• Bachelor's degree in Marketing, Business, or a related field is strongly preferred.
• Minimum 7 years of experience in a solution-oriented, sales and marketing environment.
• Advanced knowledge of Google Analytics 4, Google Tag Manager, Google Ads, and Meta Ads Manager.
• UI development experience is an asset.
• Experience with dynamic, data-driven pages is an asset.

Responsibilities

• Plan, implement, and optimise digital campaigns across paid search, display, social, and email to drive activity and leads.
• Manage digital marketing budgets with accountability for ROI.
• Analyse campaign performance and deliver insights to stakeholders.

Skills

Multitasking

Cross-functional collaboration

Data-driven marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics 4

Google Tag Manager

Google Ads

Meta Ads Manager

Photoshop

Dreamweaver

Video editing tools

Job description

When you join Ritchie Bros., you become part of a diverse, global team committed to delivering exceptional customer experiences. If you have an entrepreneurial mindset and thrive on building lasting relationships, we invite you to be part of our growing team.

We are looking for a Digital Marketing Specialist to join our team!

The Digital Marketing Specialist supports the Ritchie Bros. International Marketing Team by executing data-driven digital marketing programs that drive buyer engagement, seller lead generation, and marketplace growth across EMEA and APAC markets. This role manages key digital channels, including paid media, SEO, SEM, social, email, and web while optimising performance through analytics, testing, and continuous improvement. Working closely with Country Marketing Managers and central digital teams, the Digital Marketing Specialist ensures campaigns are executed on time, aligned to business priorities, tailored to regional needs, and grounded in RB Global best practices.

Main responsibilities:

Plan, implement, and optimise digital campaigns across paid search, display, social media, and email to drive buyer activity, seller leads, and auction participation. Manage digital marketing budgets with full accountability for return on investment.

• Web, SEO & Content Performance Management

Manage website content updates, landing pages, SEO improvements, and digital content performance to enhance visibility, traffic, and conversion across international markets.

• Analytics, Reporting & Insight Generation

Analyse campaign performance metrics using advanced analytics tools to deliver actionable insights to stakeholders, maximise marketing ROI, and support regional growth targets.

• Cross-Functional Coordination & Digital Enablement

Collaborate with Country Marketing Managers, Product teams, and central digital teams to align campaign priorities, share best practices, and support digital enablement across markets.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field is strongly preferred.
• Minimum 7 years of experience in a solution-oriented, sales and marketing environment.
• Advanced knowledge of Google Analytics 4, Google Tag Manager, Google Ads, and Meta Ads Manager.
• User interface development experience is an asset.
• Experience working with dynamic, data-driven pages is an asset.
• Ability to multitask and work on numerous projects in a fast-paced environment.
• Ability to plan, develop, coordinate, and participate in various media activities.
• Working knowledge of related software, including Photoshop, Dreamweaver, and video editing tools.

What We Offer

Our success is built on the drive and dedication of our people. As we grow around the globe, there will be many opportunities to advance your career – we have proven this throughout our 65+ years in business. And, we will take care of you along the way. Here is how:

• Hybrid flexibility
• Pension Plan
• Employee share purchase plan

Who are we

Ritchie Bros. has grown from a small-town auctioneer to a global asset management and disposition company. We help our customers buy and sell a wide range of used and unused equipment for construction, mining, transportation, agriculture, oil & gas, lifting & material handling, forestry & other industries.

Ritchie Bros. is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located. Candidate selection is made by Talent Acquisition. Only electronic applications can be accepted. No agency calls, please.