Digital Marketing Specialist

Usono; Eindhoven; On-site; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Flexible working

Equity via SARs

Job summary

Usono is seeking a Digital Marketing Specialist to build and scale our digital marketing engine. You will work with the commercial team to own Usono's online presence, drive lead generation, and engage customers through campaigns, pages, and automation.

Responsibilities include website management, landing pages, SEO, email campaigns, and content creation across channels. You’ll implement AI tools and collaborate with sales to translate priorities into impactful campaigns and growth initiatives.

Qualifications

• Bachelor's degree or equivalent working and thinking level.
• 2-5 years of experience in digital marketing or growth marketing.
• Strong understanding of SEO, website management, and digital lead generation.
• Analytical mindset, translating data into improvements.
• Excellent written and verbal English communication skills.
• Experience with digital content creation tools.
• Experience with CRM systems and marketing automation tools is a plus.
• Experience with Google Analytics, SEO tools and website optimization is a plus.
• Experience with AI tools and emerging growth technologies.
• Self-driven, proactive and eager to learn.

Responsibilities

• Building Usono's digital marketing engine with the commercial team.
• Owning Usono's digital presence to support lead generation and growth.
• Managing and improving the website (WordPress).
• Developing landing pages for campaigns and launches.
• Improving SEO performance and monitoring rankings, traffic and conversion.
• Building and optimizing email marketing campaigns and journeys.
• Creating and improving marketing automation workflows and lead nurturing.
• Maintaining content calendar across LinkedIn, Instagram and channels.
• Creating visual and written content for social media and campaigns.
• Designing marketing assets with Canva and AdobeCC.
• Collaborating with sales to translate priorities into campaigns.
• Exploring AI tools to improve marketing efficiency and automation.
• Monitoring performance and translating insights into improvements.
• Supporting product launches and digital growth initiatives.
• Identifying opportunities to improve lead generation and engagement.

Skills

Digital marketing

Growth marketing

SEO

Website management

Lead generation

Analytics

English communication

Education

Bachelor's degree

Tools

CRM tools

Marketing automation

Google Analytics

SEO tools

Job description

About Usono

Usono is a MedTech company that revolutionizes musculoskeletal (MSK) ultrasound through dynamic imaging solutions. Our main product, ProbeFix Dynamic, is used by doctors of elite sports organizations such as Lugano FC, TorinoFCand research institutions such as Mayo Clinic and MIT. Thanks to our hardware, they unlock new insights in the body in movement, for prevention,diagnosisand rehabilitation. As Usono continues to grow internationally, we are looking for a creative, data-drivenand growth-minded Digital Marketing Specialist to strengthen our commercial team. This is not a traditional marketing role. We are looking for someone who enjoys building digital growth engines, improving conversion, automatingworkflowsand continuouslyoptimizingour online presence. You will help transform marketing activities into measurable business results and play a key role in scaling Usono internationally.

The Job

As our Digital Marketing Specialist, youare buildingUsono'sdigital marketing engineby workingclosely with the commercial team, and external partnersand customers. You will take ownership ofUsono'sdigital presence and help create a scalable marketing engine that supports lead generation, customerengagementand business growth. Your responsibilities include:

• Managing and continuously improving the Usono website (WordPress).
• Developing landing pages that support lead generation,campaignsand product launches.
• Improving SEO performance and monitoring rankings,trafficand conversion.
• Building,automatingandoptimizingemail marketing campaigns,newslettersand customer journeys.
• Creating and improving marketing automation workflows andleadnurturing sequences.
• Managing andmaintainingthe content calendar across LinkedIn,Instagramand other relevant channels.
• Creating visual and written content for social media, email campaigns,websitesand commercial materials.
• Designing marketing assets using Canva and AdobeCC applications.
• Collaborating with the sales team to translate commercial priorities into effective campaigns and digital content.
• Exploring and implementing AI tools to improve marketing efficiency, contentcreationand automation.
• Monitoring website, email and campaign performance and translating insights into actionable improvements.
• Supporting product launches, customer successstoriesand digital growth initiatives.
• Continuouslyidentifyingopportunities to improve lead generation,conversionand customer engagement.

Who You Are

We're looking for a highly organized professional who enjoys helping people, creating structure and taking ownership.

• Bachelor's degree or equivalent working and thinking level.
• 2-5 years of experience in digital marketing, growthmarketingor a similar role.
• Strong understanding of SEO, websitemanagementand digital lead generation.
• Analytical mindset with the ability to translate data into improvements.
• Excellent written and verbal communication skills in English.
• Experience withrelevant digital content creation tools.
• Experience with CRM systems and marketing automation tools is a plus.
• Experience with Google Analytics, SEO tools and website optimization is a plus.
• Experience withAI tools and emerginggrowth andmarketing technologies.
• Self-driven,proactiveand eager to learn.
• Affinity with healthcare,sportsor technology is an advantage.

What We Offer

• Flexible working, partially on High Tech Campus Eindhoven and partially from home.
• The opportunity to build and scale Usono's digital marketing engine.
• Direct collaboration with management commercial, clinical and product teams.
• A chance to contribute to medical innovation used in elite sports,rehabilitationand healthcare worldwide.
• Potential toparticipatein equity through SARs (details to be communicated in later interview stage).