Digital Marketing Manager (for Nike)

Randstad; Hilversum; Hybrid; EUR 37,000 - 47,000; Full time

Benefits offered by this job

40 hours per week

€27 - €34 gross based on experience

Assignment through Apr 1, 2027

Nike EHQ (Hilversum)

Job summary

Randstad is seeking a Digital Marketing Manager in Hilversum to craft campaigns for Europe, the Middle East and Africa. You’ll own digital communications, drive customer journeys, and partner with Nike EHQ for a hybrid setup in Hilversum.

The role requires 5+ years in digital marketing and a degree. You’ll analyze results, optimize campaigns, and ensure alignment with brand guidelines.

Qualifications

• Bachelor’s or Master’s degree required; 5+ years in digital marketing.
• Experience with CRM, brand marketing, and campaign metrics.
• Strong data interpretation to drive actions.
• Ability to manage cross-functional projects.
• Experience coordinating with external agencies.
• Familiarity with Keynote, Airtable, Figma, and Tableau.

Responsibilities

• Plan and run marketing campaigns and coordinate with the external agency.
• Improve customer journeys and automate messages.
• Analyze data from digital channels and provide insights.
• Ensure campaigns align with brand guidelines.

Skills

Analytical Skills

Target Audience Focus

Campaign Planning

Project Management

Collaboration with Agencies

Education

Bachelor’s or Master’s degree

5+ years digital marketing experience

Tools

Keynote

AirTable

Figma

Tableau

Job description

Are you ready to kick off your career in digital marketing with an iconic sports brand? Do you want to create marketing campaigns for millions of sports fans across Europe, the Middle East, and Africa? As a Digital Marketing Manager in Hilversum, you’ll help ensure the right message reaches the right athlete at the right time.

what we offer

• 40 hours per week
• €27 - €34 gross based on experience
• Assignment through April 1, 2027
• Nike EHQ (Hilversum)

who are you

You are a curious and customer-focused marketer with a passion for sports and the culture surrounding them. You know how to translate data into smart actions and have an eye for creative design.

• Education and Experience: A bachelor’s or master’s degree and at least 5 years of experience in digital marketing, customer relationship management, or brand marketing;
• Analytical Skills: Experience analyzing results, customer insights, and campaign performance;
• Target Audience Focus: Experience with segmentation and personalized customer journeys;
• Project management: Ability to independently manage projects and integrate creative tasks with practical ones;
• Collaboration: Experience managing external agencies and facilitating feedback sessions;
• System knowledge: Familiarity with programs such as Keynote, AirTable, Figma, and Tableau.

what will you do

You’ll be the specialist in digital customer communication. You’ll ensure that marketing campaigns run smoothly and align with user needs.

• Planning and executing campaigns: You’ll help set up marketing campaigns, provide instructions to the external agency, review designs, and schedule messages;
• Improving customer journeys: You’ll contribute ideas for automated messages and help continuously improve the communication strategy;
• Analyzing data: You’ll collect data from digital channels, derive insights from it, and provide recommendations to achieve better results;
• Ensuring compliance with guidelines: You’ll share your knowledge of brand guidelines and help colleagues apply best practices.

where will you work

work You'll be based at Nike's inspiring European Headquarters (EHQ) in Hilversum, a dynamic campus fully immersed in the energy and values of the brand. Nike offers a hybrid working model (3 days in the office, 2 days working from home).

• travel allowance: €0.23 per km (up to a maximum of 100 km per day)
• home office allowance: €5 net per day when working from home
• 24 vacation days per year (based on a full-time 40-hour workweek), with the option to take extra days off
• 8% annual holiday allowance on top of your salary, paid in May or June
• a 25% discount in the Nike campus store.
• unlimited access to gym facilities on campus, even outside working hours!
• a pension plan provided by Randstad to ensure your future is well taken care of.
• personal development: access to a wide range of free training courses and programs through Randstad.