Digital Channel Manager (Kiosk

Collins Foods Europe; Amsterdam; Hybrid; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Company laptop

Phone

Staff discounts on KFC products

Corporate fitness programs

Bonus based on performance

Job summary

KFC Netherlands is seeking a Digital Channel Manager (Kiosk) to own the commercial performance of the in-store self-service kiosk channel. You will drive adoption, optimize conversion and average guest check through analytics and cross-functional collaboration.

You’ll translate customer and performance data into clear actions, drive A/B testing, and ensure campaigns, products and value offers are presented effectively on kiosk. Hybrid work is possible.

Qualifications

• Strong data analytics and ability to translate dashboards into actions.
• Experience improving customer journeys, digital interfaces and merchandising.
• Cross-functional project leadership with influence without authority.
• Fluent in Dutch and English, written and spoken.
• Experience in restaurant, retail or QSR is preferred.

Responsibilities

• Own a key digital sales channel (kiosk) and drive adoption and performance.
• Create a fast, intuitive customer journey for kiosk users.
• Define business requirements and coordinate testing with IT, product and operations.
• Identify opportunities from dashboards and translate insights into actions.
• Lead A/B testing and optimization of kiosk journeys and merchandising.
• Ensure campaigns and offers are presented effectively on kiosk.
• Monitor platform issues and collaborate with tech partners to resolve.
• Partner with Operations and cross-functional teams to improve execution.

Skills

Data analytics

A/B testing

Customer journey optimization

Cross-functional leadership

Dutch & English proficiency

Restaurant/QSR experience

Education

Bachelor’s degree (HBO/WO) in Marketing, Business, Digital Commerce

Job description

Do you want to work for a fantastic brand where you can make a direct impact? Are you a digital marketing professional with a passion for food and retail, and do you feel at home in an international setting? What is your contribution to KFC’s success? You will own the commercial success and continuous optimization of KFC’s kiosk channel in the Netherlands, using analytics, customer insights and cross-functional collaboration to drive adoption, sales, conversion and average guest check.

Your Next Challenge Starts Here

As Digital Channel Manager (Kiosk), you’ll be part of the Digital Team at KFC – playing a key role in shaping our digital future. You’re the driving force behind the commercial performance and continuous optimization of the in-store self-service kiosk channel. You’re quick to learn, thrive on curiosity, and know how to turn customer and performance data into clear actions.

What You’ll Be Doing:

• Own one of KFC’s key digital sales channels and become the main point of contact for kiosk. You’ll monitor and improve kiosk adoption, sales, conversion and average guest check
• Create a simple, fast and intuitive customer journey while ensuring operational ease for our restaurant team members
• Define business requirements, coordinate testing and support the implementation of kiosk improvements in collaboration with the regional product team, IT, Operations and technology partners
• Identify performance opportunities by monitoring dashboards and working closely with Commercial Finance to translate insights into clear actions
• Drive conversion improvements through A/B testing, customer behavior analysis and continuous optimization of the kiosk journey and merchandising
• Ensure campaigns, products and value offers are presented effectively and launched correctly on kiosk, optimizing menu structure, product visibility, upsell and cross-sell opportunities
• Track platform issues and work with IT and technology partners to resolve them
• Partner closely with Operations to improve kiosk adoption and restaurant execution, and collaborate with Digital, Brand, Innovation, IT, Commercial and external partners

About KFC Netherlands

Kentucky Fried Chicken, the American fried chicken restaurant chain, has been operating in the Netherlands since 1972. The country is now home to 96 KFC restaurants. Every day, KFC chefs freshly prepare both chicken and vegetarian options, still using the original 1939 recipe created by founder Colonel Harland Sanders. In addition to focusing on its products and the continued growth of its restaurant network, the company places strong emphasis on the development of all its employees.

What You Bring:

• Bachelor’s degree (HBO/WO) in Marketing, Business, Digital Commerce or a related field is preferred, with 3–5+ years of experience managing or optimizing a digital customer channel
• Strong data and analytics experience, including monitoring performance dashboards, translating data into insights and actions, and working with A/B testing
• Experience improving customer journeys, digital interfaces and merchandising
• Strong cross-functional project leadership skills and the ability to influence without direct authority
• Structured, proactive and hands‑on, with a pragmatic and collaborative approach
• Curious and comfortable testing, learning and continuously improving performance
• Restaurant, retail or QSR experience is preferred
• Professional command of both Dutch and English, written and spoken

What We Offer:

Join us and make a real impact in an international, fast-paced, and growing environment. You’ll be part of a close-knit team where creativity and initiative are not just welcomed – they’re expected.

Here’s what else you can expect:

• Freedom to shape your role and bring your ideas to life
• Ownership and responsibility from day one
• Competitive salary based on your experience and expertise.
• Performance-based bonus
• Company laptop and phone
• Staff discounts on KFC products & corporate fitness programs
• Hybrid working is possible