Digital Activation Planning Lead

ADIDAS; Amsterdam; On-site; EUR 60,000 - 85,000; Full time

Job summary

adidas in Amsterdam seeks a Digital Activation Manager to translate global seasonal plans into localized online activations for adidas.com and apps across Europe. You will coordinate with Brand Activation, eCom, and Newsrooms to deliver premium, personalized consumer experiences.

You will optimize journeys, monitor KPIs, mentor teammates, and contribute to test-and-learn initiatives while ensuring campaigns meet business goals in a dynamic market.

Qualifications

• Experience with go-to-market strategies across digital channels.
• Strong project and stakeholder management experience.
• Fluent English and clear communication skills.

Responsibilities

• Plan and translate global seasonal digital plans to localized activations.
• Drive premium consumer journeys across adidas platforms with data-driven optimizations.
• Collaborate with cross-functional teams (eCom, content, media) to meet business goals.
• Lead campaign implementation across adidas.com and apps with alignment to media strategies.
• Share insights, support test-and-learn initiatives, and mentor juniors.

Skills

Go-to-market strategies

Project management

Stakeholder management

Digital KPIs

Email marketing

Display advertising

Paid social

Communication & presentation

Education

Bachelor's degree in Marketing

Job description

adidas in Amsterdam seeks a Digital Activation Manager to translate global seasonal plans into localized online activations for adidas.com and apps across Europe. You will coordinate with Brand Activation, eCom, and Newsrooms to deliver premium, personalized consumer experiences.

You will optimize journeys, monitor KPIs, mentor teammates, and contribute to test-and-learn initiatives while ensuring campaigns meet business goals in a dynamic market.