Assistant Manager Digital Activation Planning

ADIDAS; Amsterdam; On-site; EUR 60,000 - 85,000; Full time

Job summary

adidas in Amsterdam seeks a Digital Activation Manager to translate global seasonal plans into localized online activations for adidas.com and apps across Europe. You will coordinate with Brand Activation, eCom, and Newsrooms to deliver premium, personalized consumer experiences.

You will optimize journeys, monitor KPIs, mentor teammates, and contribute to test-and-learn initiatives while ensuring campaigns meet business goals in a dynamic market.

Qualifications

• Experience with go-to-market strategies across digital channels.
• Strong project and stakeholder management experience.
• Fluent English and clear communication skills.

Responsibilities

• Plan and translate global seasonal digital plans to localized activations.
• Drive premium consumer journeys across adidas platforms with data-driven optimizations.
• Collaborate with cross-functional teams (eCom, content, media) to meet business goals.
• Lead campaign implementation across adidas.com and apps with alignment to media strategies.
• Share insights, support test-and-learn initiatives, and mentor juniors.

Skills

Go-to-market strategies

Project management

Stakeholder management

Digital KPIs

Email marketing

Display advertising

Paid social

Communication & presentation

Education

Bachelor's degree in Marketing

Job description

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Drive digital activation planning for assigned categories across adidas.com and apps in Europe. Align seasonal calendars with input from global and local teams. Optimize the consumer journey to boost eCom sales, brand impact, and consumer engagement.

Deliver experiences that are:

• Premium - Build desire for the brand and product.
• Connected - Ensure seamless touchpoints across the digital ecosystem.
• Personalized - Serve relevant, timely messages to each audience.

KEY RESPONSIBILITIES

• Plan and Align Seasonal Digital Activations: Translate global seasonal plans into localized digital activation strategies for assigned categories, maintaining and adapting calendars in coordination with Brand, eCom, and Newsroom teams.
• Drive Consumer Journey Excellence: Ensure cohesive, premium consumer experiences across adidas digital platforms by implementing campaign standards and optimizing journeys based on insights, KPIs, and stakeholder feedback.
• Collaborate Across Functions: Partner with cross-functional teams (e.g., eCom merchandising, product planning, media activation, content creation, membership) to ensure digital activations meet business goals and respond to market needs.
• Lead Campaign Implementation: Brief content teams, oversee execution of digital stories across .com and apps, and ensure alignment with media and social strategies, including support for Key Cities and in-season adjustments.
• Foster Optimization and Learning: Share campaign performance insights with global teams, support test-and-learn initiatives, and mentor junior team members while contributing to special projects and reactive marketing efforts.

KEY RELATIONSHIPS

• Global and Europe Marketing (Business Units)
• Brand Activation (Media Activation, Digital Content, Consumer Engagement)
• eCom (UX, Merchandising, Planning & Trading, Analytics)
• Global Digital (Planning, Activation, Calendar)
• Newsrooms

KNOWLEDGE, SKILLS AND ABILITIES

• Understanding of go-to-market strategies
• Strong project and stakeholder management
• Understanding of digital KPIs and eCom business drivers
• Experience with email, display, and paid social tactics
• Familiarity with enterprise platforms and digital IT capabilities
• Clear communicator; confident in presentations (remote and in-person)
• Strategic thinker with ability to manage complexity and ambiguity
• Understanding of content delivery processes and consumer behavior
• Fluent in English

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• College or university degree preferably in a Marketing discipline
• 2 years + broad marketing/digital experience